Competitive Intelligence Bytes
…to accelerate your business objectives
Why premium bottled water is an attractive opportunity in India
Nowadays whenever you go to a decent restaurant, the first thing you see on your table is a bottle of Himalayan or Qua or some other premium natural mineral water bottle! Surprisingly for a poor country like India, premium natural mineral water currently accounts for nearly 15% of the total packaged drinking water (in value) sold in the country and this is growing at a CAGR of 21%. What are the key drivers of business opportunities in the premium bottled water market in India? How can companies tap this opportunity?
Find out why…
Short Industry Reports
ValueNotes “Short Industry Reports” serve as a first reference point to understand key sectors and sub-sectors in India.
Chocolate industry in India 2014-19
Home water purifier industry in India 2014-2019
Heat and eat foods Industry in India 2014-19
More reports…
10 tips for doing business with Indians
We Indians have a lot of quirks. No doubt, people from other cultures have their quirks too, but arguably, we Indians have more of them. Maybe it’s because we’ve had thousands of years of civilization to acquire these idiosyncrasies, or simply because we’re relatively isolated from the rest of the world. Or maybe it’s something to do with the pollution of our holy rivers?
Find out why…
CI in a fragmented, undocumented and unorganised market like India

A major chunk of economic activity in India is undocumented or, at best, under-documented. Several companies across industries form a part of the unorganised sector. Gathering competitive intelligence (CI) in such a scenario is challenging.

ValueNotes hosted and presented a webinar on gathering CI in fragmented, undocumented and unorganised markets. This was demonstrated through insightful case studies.

Key take-aways of the presentation:

  • Understand the characteristics of the Indian market
  • Gain pointers on approaches to doing CI in this environment
  • Learn the practical aspects of doing CI through relevant case studies

Watch the webinar and download the presentation…


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