Competitive Intelligence Bytes
…to accelerate your business objectives
November 2013
Ethics of mystery shopping
Any businessman will tell you that knowing how your competitors sell their wares and at what prices is simply good business practice. But how do you get this information?Is it okay to do mystery shopping? As in all other aspects of business, while (most times) there is clarity on what is legal and what is not, there is a lot of ambiguity on what is ethical and what is not.
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ValueNotes CI Training
Encouraged by the enthusiastic response to our recent training workshops, we are repeating one of them this month.
23rd November 2013, Saturday Using Financial Statements
for Competitive Intelligence
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Leveraging opportunities in tier II & tier III cities in India
A number of tier II and III cities – like Jaipur, Nagpur, Bhopal, Chandigarh, Coimbatore, Ludhiana, Mangalore, Indore and Kochi – have come into reckoning as the growth drivers of the future. As tier I markets have reached saturation, companies across sectors from hotels to automobiles to luxury goods, are now looking at these markets for future growth. Companies need to develop new strategies and formulas for small cities, as they have some inherently different characteristics.
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Case Study

ValueNotes provides early warning by independently confirming market rumours

A leading multinational speciality chemicals manufacturer, with major operations in India, wanted to confirm rumours on the activity of one of their main competitors in the country. The competitor was said to have developed a particular speciality chemical and was planning to start commercial production of the same.

The comprehensive competitive intelligence provided by ValueNotes was able to confirm the rumours and also provide fairly accurate information on the plans of the client’s competitor.

 

Find out how…

 

 

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