Competitive Intelligence Bytes
…to accelerate your business objectives
Data, data, everywhere… only a drop of insight
These days it appears next to impossible to ignore big data and analytics. When we’re stumped, big data will tell us what to do! We will make better marketing decisions, acquire more customers, improve profitability and beat the pants off competition… Is this real, or hype promoted by people who want to sell us expensive hardware, software or services?
Find out
Short Industry reports
ValueNotes “Short Industry Reports” serve as a first reference point to understand key sectors and sub-sectors in India.
Biscuits and Cookies industry in India 2015-19
Industrial compressors industry in India 2014-19
More reports…
Ethics of mystery shopping
Any businessman will tell you that knowing how your competitors sell their wares and at what prices is simply good business practice. But how do you get this information? Is it OK to do mystery shopping? As in all other aspects of business, while (most times) there is clarity on what is legal and what is not, there is a lot of ambiguity on what is ethical and what is not.
Find out why this is so…
Case study
Ground level inputs for a location study

A Finnish welding solutions company wanted to set up an assembly plant in India. They wanted to establish the most optimal location that satisfied their criteria in terms of proximity to customers, type of talent, availability of infrastructure, etc. Which location would satisfy all of their requirements?

ValueNotes identified 134 relevant industrial clusters including Special Economic Zones and other industrial development centres in the short-listed areas. We conducted detailed research that included discussions with development authorities like MIDC, TIDCO and APIDC, and other stakeholders such as pollution control boards, real estate consultants, industrial consultants, logistics providers, among many others.

Our practical and on-the-ground inputs on the advantages and disadvantages of locating in alternate clusters enabled the client to zero in on the most suitable location for their plant.

Read more…

 

If there is anything specific about competitive intelligence you would like us to write about, do mail us.
Visit our LinkedIn group – “Competitive Intelligence Network India” for more discussions on Competitive Intelligence
CI Consulting | CI Learning & Development | CI Research
Archives | Blog | Privacy Policy | Disclaimer
Show Buttons
Hide Buttons