Competitive Intelligence Bytes
…to accelerate your business objectives
June 2012
Back to Basics
Analysts often get so involved in the “activity” they do, that they forget why they do it. They optimise the process, perfect the mechanics, plan the logistics and polish the presentation templates. But they forget to look at the big picture. When they lose the strategy perspective, they miss the opportunity to make that critical value addition which converts research to insights.

How can analysts ensure that CI is always linked to strategy?

Web 2.0: An emerging medium for doing business research
Increasing online social networking through websites including Facebook, Twitter, LinkedIn, Second Life and YouTube is creating zettabytes of digital consumer data. In fact, the whole web 2.0 revolution (add blogs, RSS, Mashups, etc) is now being taken seriously as a medium for research studies – market research and competitive intelligence, social research, investment research, etc.

Find out how to effectively harness web 2.0 to track competition

Case study

ValueNotes helps a leading MNC IT firm improve their online presence

A leading global IT service company wanted to optimize their content and online presence in order to stay ahead of their competition. In order to do this, they needed to regularly monitor what their competitors were doing on social media and corporate platforms. ValueNotes’ comprehensive benchmarking and actionable insights highlighted specific ways in which our client could improve their online marketing communication.

Find out how…

 
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