Competitor profiling: Many needs behind the need

Competitor analysis is a key input in the strategic planning process. It enables the organization to analyze its own position in the industry. While the need for the profile is generally clear, the end users are typically ill-defined.

As a result, the information presented is misaligned with their needs, resulting in a sub-optimal return on the investment made by the analysts. This white paper presents a framework for efficiently creating competitor profiles that meet the needs of multiple users in the organization.

Find out how…