Competitive Intelligence Bytes
…to accelerate your business objectives
February 2014
Mobile technology is revolutionizing competitive intelligence in FMCG sales & distribution
Wireless technology has changed millions of lives, making day-to-day living easier. It is also changing how competitive intelligence (CI) is done in business. Some companies are using wireless technology to augment their sales and distribution processes to carry out CI.
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Short Industry Reports
ValueNotes “Short Industry Reports” serve as a first reference point to understand key sectors and sub-sectors in India.
Warehousing Industry in India, 2013-17
Integrated Cold Chain Industry in India, 2013-17
Switchgear and Control Gear Industry in India, 2013-17
Competitive intelligence and street lighting
Everyone would like the streets to be lit, but individually, each person would like to avoid paying for them. If my neighbors put streetlights outside their homes, the street will be adequately lit and I don’t have to put one outside mine. And hence the street remains dark. What does this have to do with competitive intelligence?
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Case Study

ValueNotes competitive benchmarking helps a leading FMCG firm streamline its go-to-market (GTM) strategy

In the past few years, FMCG companies in India have been continuously expanding their product lines and changing their sales and distribution strategies. Our client, a leading FMCG firm in India, wanted to understand the sales and distribution models of their peers in order to strengthen their own GTM strategy. The client lacked the competitive intelligence (CI) expertise required for gathering granular on-the-ground intelligence.

ValueNotes helped the client formulate a proactive go-to-market strategy to win against their key peers.

Find out how…


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