ValueNotes Voice of Customer (VoC) enables Fortune 100 company tap $80 million opportunity in India
A Fortune 100 technology solutions company wanted to penetrate the growing hospitals segment in India. In order to do this, they wanted to understand the hospitals' needs, current market size for its product portfolio, growth drivers, growth rates, and future opportunities.
ValueNotes Voice of Customer study captured the latent need for the client's products and provided valuable insights and recommendations for the company's go-to-market strategy.
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