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Competitive Intelligence Bytes
…to accelerate your business objectives
February 2013
Are you listening to your customers?
You probably gather customer feedback in some way. But is it really working for you? In this blog, we analyze the effectiveness of customer satisfaction surveys and voice of customer (VoC) studies in the context of B2B feedback needs. And we list the five must-haves of any feedback program…

Find out why in-depth VoC is the better option for B2B businesses…
Market research in a downturn: Opportunity is knocking
An economic downturn offers an opportunity for companies to revisit their current marketing plans and strategies. These companies can realign themselves to meet the current market conditions and reap benefits in the recovery.

Find out how you can spot these opportunities…
Case study

ValueNotes Voice of Customer (VoC) enables Fortune 100 company tap $80 million opportunity in India

A Fortune 100 technology solutions company wanted to penetrate the growing hospitals segment in India. In order to do this, they wanted to understand the hospitals' needs, current market size for its product portfolio, growth drivers, growth rates, and future opportunities.

ValueNotes Voice of Customer study captured the latent need for the client's products and provided valuable insights and recommendations for the company's go-to-market strategy.

Find out how…
VoC Questionnaire
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