Competitive Intelligence Bytes
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Population has outpaced adequate housing. Today, more than half of the world’s population live in cities; by 2050, that figure will have risen to two-thirds. In 2014, 30% of the urban population lived in slum-like conditions. The housing situation is only going to get worse. The UN’s Sustainable Development Goal 11 is to ensure access for all to safe and affordable housing by 2030.
For millions across the globe, living in cities comes with a high cost of housing. So is Goal 11 easily achievable? Not unless the construction industry embraces the world of technology. Plagued by cost and schedule overruns, the industry is ripe for disruption. Instead of hard hats and hi-vis jackets, we are likely to see an increasing use of drones, robots and 3D printers. In particular, 3D printing technology will revolutionise the way homes are built in the future.
In June 2015, the Indian government launched its ambitious Housing for All by 2022 scheme. Targeted at the country’s urban areas, the scheme will cover over 300 cities and will aim to build about 20 million houses by the end of 2022. While it’s up for debate whether this mammoth target is achievable, the scheme will no doubt offer huge opportunities for building material companies.
Lastly, do read about how we helped a German metering solutions provider assess the opportunity in the Indian utilities metering market.
Case study
ValueNotes helps a German metering solutions provider enter the Indian utilities market

The client was particularly interested in the urban electricity, water and piped-gas markets. They wanted to determine the future potential of utilities metering in Tier I cities in India, and the macroeconomic factors influencing the market.


The utilities metering market in India was a tricky one to evaluate…

  • Utilities come under the jurisdiction of the states in India with multiple authorities and legislations (hence several government officials across each state had to be interviewed)
  • Electricity, water and gas in the country have very different levels of maturity, legislations, and documentation across different states
  • Secondary information on the water market was scarce (which led to interviews with government officials, municipalities and public sector organisations)
  • Piped gas was at a nascent stage (it was necessary to speak with industry experts to understand the emerging trends)


Find out how we helped our client decode the Indian market


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