|Win-loss analysis helps increase sales conversions by 30%
An IT products company wanted to enhance their lead generation and prospecting processes to improve their sales conversion rates. Their sales pipeline was hugely unpredictable. They were unable to predict which accounts they were likely to win, either by vertical or end-user industry or geography. They couldn’t understand why they were winning certain types of projects and losing others.
Our analysis of the client’s customer data (current & lost bids) for the last three financial years helped establish whether there was a correlation between customer groups, industries and sectors.
Find out how ValueNotes’ win-loss analysis helped the client re-orient their sales & marketing strategy