| Competitive intelligence for product development |
| Continuous product innovation is critical for growth and success, particularly when industry growth is flat and competition is intensifying. But innovation also has risks attached to it – the risk that after investing in its development, customers will not warm up to the new product/ service. Competitive intelligence can help organisations reduce the costs and risks of new product development, by giving regular and deep insights into the needs and the psyche of the customers.
Find out how you can use CI tools for product development…
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| Can you use social media research in India? |
| Market research is all about 'Connecting the dots' when it comes to obtaining the data, analyzing and drawing conclusive insights. In recent years traditional market research methods are being complemented with new market research techniques. There is a lot of buzz around social media as a research tool, but there are limitations to using it in India.
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| Case Study |
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ValueNotes research helps India’s leading auto-component manufacturer re-design its product strategy
A leading automotive component manufacturer of cutting-edge technology products to 2-wheeler and 4-wheeler OEMs in India had introduced a new engine component product for 2-wheelers in India. Despite its obvious advantages, the product did not find a lot of traction in the Indian market. ValueNotes conducted an extensive pan India user perception study that enabled the company to re-design its approach to OEM’s in terms of product features, pricing and messaging.
Find out how…
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