OBJECTIVE
A multinational industrial mixers manufacturer wanted to devise a re-entry strategy for the Indian market, across industries (food & beverages, chemicals, mining, pharmaceuticals, and water-treatment)
METHODOLOGY
With an emphasis on primary research, our analysts conducted in-depth conversations with nearly 200 respondents – customers, competitors, distributor & traders and industry experts – to
-establish the addressable market for the client’s product, price-quality trends
-analyse the key competitors in the market
-identify the dynamics in the supply chain
-Get insights into new projects expected to materialise in the next five years
SOLUTION
The study provided a comprehensive picture of the opportunities available in each of the customer segments, expectations of customers, and the future game-plan of competitors.
Based on our research, the client was able to develop an appropriate re-entry strategy for the Indian market.
