A multinational industrial mixers manufacturer wanted to devise a re-entry strategy for the Indian market, across industries (food & beverages, chemicals, mining, pharmaceuticals, and water-treatment)



With an emphasis on primary research, our analysts conducted in-depth conversations with nearly 200 respondents – customers, competitors, distributor & traders and industry experts – to

-establish the addressable market for the client’s product, price-quality trends

-analyse the key competitors in the market

-identify the dynamics in the supply chain

-Get insights into new projects expected to materialise in the next five years



The study provided a comprehensive picture of the opportunities available in each of the customer segments, expectations of customers, and the future game-plan of competitors.

Based on our research, the client was able to develop an appropriate re-entry strategy for the Indian market.

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