OBJECTIVE
- Our client was a global leader in chemicals and supplied polymers that go into wall-putty / skim coat (mainly cement-based)
- The client was keen to find out at what stage in the product life cycle was cement-based wall putty positioned today vis-à-vis substitutes
METHODOLOGY
- Interviews with nearly 150 respondents including putty manufacturers (national & local players), distributors, paint contractors, architects and builders.
SOLUTION
- Our analysis provided detailed insights into:
-Attractiveness of the wall putty market
-Thumb rules for usage by customer segment and application
-Impact of technology and changes in government policies
-Competitive landscape – leading players, market shares, geographical coverage, pricing, margins, differentiators, etc
Value chain assessment, role of distribution channels, key customers & influencers, consumer selection criteria, etc
