OBJECTIVE
A global FMCG firm required an overview of the airport retail market in India
- They wanted to understand the ownership & operating models of four major players in two categories, viz. food & beverages and cosmetics & accessories
METHODOLOGY
As the study involved getting intelligence on the client’s competitors, it was essential to obtain data from multiple credible sources
- ~75 interviews with retail outlet operators, travel retail zone & airport operators, channel partners and retail consultants across metros in India
-helped establish the functioning of retail outlets in these airports
-highlighted the procedures and clearances involved while establishing outlets in airports
- Company websites, financial documents, trade journals and other publicly available information sources were trawled to further validate the required procedures and clearances
SOLUTION
- Based on our research the client was able to identify the most lucrative airports
- The detailed competitor profiles provided insights into the costs involved in operating an outlet and the revenues generated
