Examples of competitive intelligence failures and blind spots are cited to emphasize the importance and value of CI to an organization. A recent one is the failure of Blockbuster to see opportunity to take its business online – a blunder... Read More.
I understand that competitive intelligence is important. But why are competitive intelligence needs always urgent? Most companies that approach us for intelligence, want it in a tearing hurry. That some kinds of tactical intelligence is often required immediately is understandable. Sales... Read More.
When you need research to answer a particular problem, how do you decide whether you will use secondary or primary research? Or, what the mix of the two will be? Do you decide on the basis of the budget you... Read More.
ValueNotes hosted a webinar on “VFM comparison between primary and secondary research” on 13th March 2012. The interactive session provided insights on how to maximize the ROI on CI by selecting the right combination of primary and secondary research. Our webinar... Read More.
Competitive intelligence is not only about knowing how to find the information you are looking for. It is also about Asking questions that are relevant to your business. The decision makers who will use the CI need to be involved in... Read More.
Gathering competitor information, identifying industry and market trends, profiling potential customers and suppliers, assessing technology, conducting economic and political analysis, etc. These are only a handful of the many CI focus areas that attending a trade show can help with.... Read More.
Client needed to have in-depth discussions with CXOs of large companies to gain market knowledge A UK-based management consulting firm needed to have in-depth discussions with CXOs and directors of large companies (with revenues greater than $400mn) to evaluate the market... Read More.
How have super markets changed our lives? The concept that led to the inception of Wal-Mart, and made it the world’s largest company was “making everything available under one roof”. A one stop shop for all your day to day... Read More.
Dec 2011: Corporate governance is a subject that attracts a lot of media attention, particularly just after a scandal. Regulation only ensures compliance. Unfortunately, compliance does not equal commitment to corporate governance. This was one of the key findings of the... Read More.
“Can you do research and tell me what my key intelligence topic should be?” was a request from a market intelligence analyst to us recently. What he was actually saying, is that he needs pointers on what trends or developments... Read More.
