When growth is slack, and budgets are being brutally slashed, what chance does competitive or market intelligence have? It doesn’t directly result in a sale, benefits are hard to quantify – so why not cut the research budgets and the... Read More.
Market research is all about 'Connecting the dots' when it comes to obtaining the data, analyzing and drawing conclusive insights. In recent years traditional market research methods are being complemented with new market research techniques. There is a lot of buzz around social... Read More.
"Sir, we are conducting research on xxx industry," and the phone goes dead. Having done primary research myself for more than a year now, I am quite used to people refusing to answer, banging the phone down, ignoring calls despite fixing... Read More.
ValueNotes hosted a webinar on “Navigating India's complex market using actionable intelligence” on 8th May 2013. The interactive session provided insights on ways to overcome some of the challenges of gathering actionable market intelligence in India. Watch the recording of the... Read More.
Emerging markets like India are the preferred destination for a variety of organizations - private equity firms looking for investment opportunities, corporations looking for new markets for their products, and asset managers looking for higher returns on their investments. But doing... Read More.
There is no business in this world that can afford to ignore the voice of their customers. Time and again businesses have relied on Voice of Customer (VoC) studies to improve bottom line profitability, drive top-line revenue growth, come up... Read More.
CSS and VOC - Two popular methods for customer feedback. The challenges to human communication are well documented. If communication between individuals can be so challenging, then what about communication between two organizations of at least a 100 people each! Clients usually... Read More.
Courier deliveries are a common occurrence at our offices; some of them returning with packages. Yes, you guessed right... Read More.
The bankruptcy of Monitor Group, the consulting firm, has come as a shock to the followers of the strategy gurus who set up the firm - Michael Porter and Mark Fuller. No management education is complete without a cogitation of... Read More.
With energy efficiency and conservation being the new buzz words, there has been an increasing focus on bringing down energy costs as well as being environment-friendly. Real estate in India is responsible for about 30% of the total electricity consumed... Read More.
