Competitive Intelligence Bytes…to accelerate your business objectivesMarch 2013 Why structured "Voice of Customer" studies help in customer retentionToday, as global and local economies struggle to grow, unhappy customers are more inclined to move to a lower-cost competitor. Research has shown... Read More.
Competitive Intelligence Bytes…to accelerate your business objectivesNovember 2012Lest you topple…Decision-making without competitive intelligence may lead businesses to losing their pole position. Corporate history globally, and in India, is rife with examples of companies that have lost their market positions. Some... Read More.
Competitive Intelligence Bytes…to accelerate your business objectivesSeptember 2012The good, the bad and the ugly of market research in IndiaIndustry relies on market research to provide insights for strategy formulation. But is market research reliable? This depends on the scope and... Read More.
Competitive Intelligence Bytes…to accelerate your business objectivesJuly 2012Selling competitive intelligence internallyWhat can the CI team do to convince the decision-makers of the value that CI can bring to the organization? How can they get all employees in the organization to... Read More.
Competitive Intelligence Bytes…to accelerate your business objectivesJune 2012Back to BasicsAnalysts often get so involved in the “activity” they do, that they forget why they do it. They optimise the process, perfect the mechanics, plan the logistics and polish the presentation... Read More.
Competitive Intelligence Bytes…to accelerate your business objectivesMay 2012Diagnosis for strategy formulationTreating a patient for the wrong ailment will not make the patient better, but may actually harm him. The same holds true for an organization. If the diagnosis of key... Read More.
Competitive Intelligence Bytes …to accelerate your business objectives April 2012 Tracking disposable income for CI Disposable income is a key growth driver for several industries in India such as consumer durables, automobiles, tourism, education, real estate, telecom, entertainment, BFSI and so on. Overall growth... Read More.
Competitive Intelligence Bytes…to accelerate your business objectivesMarch 2012Don’t let “bad data” obscure your CI goalsGood insights don’t need 100% data availability and accuracy. Unnecessary pre-occupation with data reliability could well obscure the ultimate objective. Whether good or bad, data can... Read More.
Competitive Intelligence Bytes…to accelerate your business objectivesFebruary 2012Talking to Strangers – for competitive intelligenceFor gaining competitive advantage, you need to have better insights than your competitors. While secondary information is equally available to all, eliciting primary information requires skills. Most... Read More.
