An e-tailing company wanted to track their biggest competitor in India to get an overall picture of their operations, profitability and future outlook. In-depth interviews with industry stakeholders helped gathered critical information on customer base, gross merchandise value, marketing activities, financials, service capability, technology, organization structure and customer support capabilities.
A leading Indian FMCG company wanted to expand their presence in the e-commerce space. In-depth interviews with accomplished and upcoming e-tailers helped map the supply-chain of the sector, and provided insights on how other FMCG firms were approaching e-commerce. Information about the competitors' sales structure, business model, revenue sources, cost structures & profitability, and growth projections was captured.
A detailed study to estimate market size, structure & segmentation for scientific jobs in Life Sciences, Physical Sciences, Chemistry, Engineering, Clinical Medicine, Pharmacology. We interviewed scientists to understand job search practices and developed tools to track job advertisements on competitor job sites.
Evaluated market potential and analyzed India entry options (subsidiary, JV, franchise), identified potential partners and developed criteria for short-listing. Initiated contact between client and key decision makers at target firms.
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Our client wanted to assess the opportunities in the cashless payments market in India
Strong competitor activity and reports on the attractiveness of the Indian cashless payments solution market prompted a leading international payments solution provider to evaluate the current and future opportunities in India. The client, being a late entrant in India, wanted to evaluate the market in terms of the opportunities for them. They had got multiple and diverse ...
Client wanted their online marketing strategy to be the best among peers
In today’s age of social media and all things online, it is becoming increasingly important to have a good online marketing strategy and effective online communication to engage the right audience. Our client, wanting to make sure their online strategy was the best in the business, needed to regularly monitor what their competitors were doing on social media and ...
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