An e-tailing company wanted to track their biggest competitor in India to get an overall picture of their operations, profitability and future outlook. In-depth interviews with industry stakeholders helped gathered critical information on customer base, gross merchandise value, marketing activities, financials, service capability, technology, organization structure and customer support capabilities.
A leading Indian FMCG company wanted to expand their presence in the e-commerce space. In-depth interviews with accomplished and upcoming e-tailers helped map the supply-chain of the sector, and provided insights on how other FMCG firms were approaching e-commerce. Information about the competitors' sales structure, business model, revenue sources, cost structures & profitability, and growth projections was captured.
A detailed study to estimate market size, structure & segmentation for scientific jobs in Life Sciences, Physical Sciences, Chemistry, Engineering, Clinical Medicine, Pharmacology. We interviewed scientists to understand job search practices and developed tools to track job advertisements on competitor job sites.
Evaluated market potential and analyzed India entry options (subsidiary, JV, franchise), identified potential partners and developed criteria for short-listing. Initiated contact between client and key decision makers at target firms.
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