An e-tailing company wanted to track their biggest competitor in India to get an overall picture of their operations, profitability and future outlook. In-depth interviews with industry stakeholders helped gathered critical information on customer base, gross merchandise value, marketing activities, financials, service capability, technology, organization structure and customer support capabilities.
A leading Indian FMCG company wanted to expand their presence in the e-commerce space. In-depth interviews with accomplished and upcoming e-tailers helped map the supply-chain of the sector, and provided insights on how other FMCG firms were approaching e-commerce. Information about the competitors' sales structure, business model, revenue sources, cost structures & profitability, and growth projections was captured.
A detailed study to estimate market size, structure & segmentation for scientific jobs in Life Sciences, Physical Sciences, Chemistry, Engineering, Clinical Medicine, Pharmacology. We interviewed scientists to understand job search practices and developed tools to track job advertisements on competitor job sites.
Evaluated market potential and analyzed India entry options (subsidiary, JV, franchise), identified potential partners and developed criteria for short-listing. Initiated contact between client and key decision makers at target firms.
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ValueNotes helps a leading global IT services firm improve their online visibility Client wanted their online marketing strategy to be the best among peers
In today’s age of social media and all things online, it is becoming increasingly important to have a good online marketing strategy and effective online communication to engage the right audience. Our client, wanting to make sure their online strategy was the best in the business, needed to regularly monitor what their competitors were doing on social media and ... Read more...
Mobile phones: Unaddressed customer issues Assessing customer needs and competitor product issues quickly and cost-effectively
A mobile handset manufacturer wanted to manufacture a product that would allow easy device transitioning. Before getting into intensive R&D for the product, they wanted to gain a quick understanding of the most common data transfer issues that the customers of competing mobile handset models were facing and talking about.
ValueNotes harnessed web 2.0 mediums to get a quick pulse of the ... Read more...
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I was very happy. The information that I was looking for was there. It was [presented] in an easy way that I could digest. I had worked with ValueNotes many years ago, and only recently started working with you again. And this time around it’s been an even more positive experience I’ve been really happy with – A global advisory firm