A printer company wanted a quick turn-around research to determine the IT spend of small to medium sized (SMB) firms in Europe. Comprehensive search strings enabled us to gather relevant information from local language online sources. The information was then translated into English using Google translator. Our research highlighted the IT spend of SMB firms in Europe, a break-down by country & business vertical, and factors influencing the IT buying process.
A technology firm wanted to test the feasibility of developing an online portal to connect home-chefs with customers. Our report provided an estimate of the size of the restaurant business in the city under study and the key competitors. Over 100 home-chefs, offering a variety of cuisines, were selected based on criteria such as hygiene standards and their willingness to accept and fulfil online orders.
A global leader in desktop virtualization & data centre management wanted to estimate the market size, establish the market structure & regulatory framework, and determine the key drivers & inhibitors of remote support and remote access tools in India. Our research included an analysis of key customer segments' behavior in industries such as ITeS, BFSI, manufacturing, healthcare, education, retail, telecom and government. Over 350 interviews were conducted with industry experts, ministries & associations, key OEMs/competitors, and customers.
An IT services firm required a dossier on Scandinavian organisations to establish whether they could be potential clients. Detailed profiles included information about the key management, historical financial information (revenue/profit trends), and insights on the industry the companies operated in (growth of the industry, key competitors, economic pressures, compliance, technological innovation).
An IT firm wanted to showcase their experience pyramid - in comparison to their Indian peers - to their customers. Employees of the top global IT firms in India were categorized based on the number of years of experience. Annual reports and online sources like job sites and forums, LinkedIn, etc., were mined for information. We interviewed HR consultants and the HR departments of these IT firms. The intelligence gathered helped provide a representative experience pyramid of the IT services industry in India.
Our client wanted to raise funds for a newly developed app. ValueNotes developed a pitch document and information memorandum which showcased the benefits of the product and highlighted the business proposition to prospective investors.
Our client, a software major, wanted to identify prospects for M&A. ValueNotes identified prospective firms on various parameters i.e. services offered, revenues and profitability, headcount etc. The target list helped the client shortlist the most suitable prospects.
The client wanted to establish the market size, trends, forecast and competitor landscape of the 3D printing industry in Europe. Our research highlighted the potential applications of 3D printing, specifically in the healthcare and education sectors. Competitor activities were monitored for investments, partnerships, and reseller agreements.
A provider of stop-and-go technology for light commercial vehicles - that allowed consumers to save energy and emission output - believed that the technology was best suited for LCVs used by parcel courier express providers. In-depth interviews with fleet managers, operations managers and administration departments of India's leading courier companies helped establish the market size for LCVs, types of vehicles used, and the future demand.
An office automation equipment manufacturer wanted to establish the impact that the European regulatory market would have on their expansion plans in the region. The study provided EU-wide regulations, initiatives and the outlook for their target sectors, viz. banking, higher education, healthcare and government. Our research helped the client identify the commercial opportunities and threats, and steer their business in the right direction.
A UPS manufacturer wanted to understand their competitive positioning based on customer perceptions across 16 Indian states. In-depth interviews with over 300 market participants helped establish the market size of UPSs in the country, and identified competitors, their market shares, distribution channels, pricing, etc. Our recommendations suggested the type of UPS, end-users and distribution channels the client needed to focus on, thus helping them formulate their long-term India strategy.
The client wanted to enhance their lead generation and prospecting processes to improve their sales conversion rates. A detailed analysis of their existing customers and leads helped establish a correlation. Based on our research, we set up an appropriate process for generating new leads, and advised them on their go-to-market strategy.
A leading player in the unified communications industry required CI on players offering software and services for business support systems (BSS) and operational support systems (OSS) to telecom companies globally. These services enable telecom providers to manage delivery of voice, data and wireless services. ValueNotes' intelligence helped the client fine tune their competitive strategy.
A leading technology services firm wanted to benchmark their online marketing - website, content and social media activity - against competitors. Online activities and content (blogs, white papers, case studies) are monitored for quality, frequency and relevance. The analysis helps the client optimize their online marketing communication strategy.
Analyzed / benchmarked the offerings of leading vendors of servers in the SMB market segment. Analysis of value proposition, packaging/configuration of various services, service wrap-around for bundled offerings, pricing, distribution channels, etc. helped our client formulate more focused sales, pricing and distribution strategies
Interviewed vice chancellors, registrars, deans at more than 70 universities to understand adoption of online testing. Findings on market potential, efficiency & cost benefits to the examination system were presented at an EDGE conference, and helped diminish the gap between perception and transformation potential of technology in exams.
A global technology solutions provider wanted to demonstrate domain competency and technology strengths to customers in BFSI. We created a monthly newsletter focused on key business, product, service and distribution trends across banking, investment & wealth management, life & non-life insurance, and other financial services
The competitive intelligence research provided revenue breakdown by product, vertical and region. In the absence of published data, various stakeholders were interviewed to investigate the sales structure, hierarchy, and targets by region. Both top-down and bottoms-up analyses were done to validate and triangulate data.
Our client wanted to benchmark their India R&D strategy vis-a-vis competition. Benchmarking parameters included scale and scope of R&D, key people, organization structure, India contribution to global R&D, and future strategies. Analysis was backed by in-depth primary interviews with various stakeholders.
The client, a leading global vendor of enterprise software, required a competitive assessment of the sales and marketing strategies / positioning of global software vendors in the discrete manufacturing industry. The study included interviews conducted in the US, with software vendors, distributors and industry experts.
Quarterly price tracking of laser commercial printers, multifunction printers and peripherals (specified by brand and model) through field visits to stores across four major cities in India. Ongoing study captures monthly price movements for over 200 printer models. This enables the client to tweak pricing and discounting policies
Conducted a comprehensive analysis of the target company including competitive positioning, management evaluation, financial analysis, valuation and future earnings projections, SWOT and industry outlook.
Assessed the potential demand and drivers for database monitoring, auditing and compliance technology from global Indian IT companies serving large US corporations. Our strategic research invalidated a key assumption/hypothesis and served to re-align the client's India strategy.
This research, for a European payment systems provider evaluated the potential opportunity in the Indian mobile payments market. Deep insights were provided via in-depth interviews with financial and telecom regulators, m-payment providers, telecom carriers, and potential customers in m-commerce, media, mobile gaming.
Quarterly price tracking of laser commercial printers, multifunction printers and peripherals (specified by brand and model) through field visits to stores across major cities in India
Reported on the current need gaps in exhibitions by interviewing marketing heads of more than 100 technology companies in Asia Pacific and generated lists of potential exhibitors and visitors, with interviews in Chinese, Japanese and Korean.
Estimated percentage of technology sales through a particular niche sales channel by interviewing more than 40 channel sales managers at high tech companies in Europe, Australia, Singapore and Malaysia.
Analyzed the competitive positioning, management, financial structure, valuation and future earnings projections, SWOT and industry outlook of the target company to arrive at an investment recommendation. Due diligence included several discussions with management, employees, customers, industry experts.
In support of a significant investment in an Internet data centre by a major private equity investor, we studied market size, growth, trends, key players and their market share, service offerings, purchasing patterns, typical customers, and other industry information.
Studied Enterprise Risk Management involving size of products and services markets globally, growth rates, market spend break down by type of service (software vs. consulting), risk class and risk service.
Analyzed product features of learning management solutions, marketing strategies and positioning of enterprise application, technology and point solution firms in e-learning. Included interviews with software vendors, distributors and experts in the US.
What our clients have to say about us…
Value Notes has provided exceptional market research for one of our lines of business in a complex market. Their high quality output and frequent communication allowed us to gain a deeper understanding of the Indian market. Value Notes exceeded our expectations throughout each stage of the research – we highly recommend their services – Director, Software Firm, US