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  • Market expansion strategy for an Indian manufacturer of rainwear Crowded & fragmented market with multiple branded and unbranded competitors After recording a modest growth in revenues over the past three years, one of India’s leading manufacturers of rainwear was keen to explore the market in South India (Kerala, Karnataka, and Andhra Pradesh) and map the opportunities.   The rainwear market in southern India comes with its challenges: A fragmented market with a large & growing number of small local / unbranded ... Read more...

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