A manufacturer of air conditioners wanted to understand the current demand and expected growth for residential and commercial air conditioners across India. In-depth interviews with distributors, retailers and sales managers of competitors highlighted the market trends, and current and future demand. The study included competitors' sales & marketing strategies and their market share.
A leading Japanese air conditioner manufacturer wanted to understand the air conditioners industry in Australia and New Zealand. In-depth interviews with more than 100 market participants established the market size by value, geography and end-user segment. The study included an analysis of the competitors, their market shares, distribution channels, pricing, etc. A detailed demand analysis identified the demand drivers, influencers, typical sales & promotional techniques, and key trends. Our recommendations suggested which type of air conditioners, end-users and distribution channels the client needed to focus on while formulating their long-term strategy for Australia and New Zealand.
A leading Japanese manufacturer of air conditioners wanted to understand the use of air conditioners and refrigeration units in convenience stores across seven Asian countries. The study included establishing the current number of convenience stores in each country, franchise vs. owned outlets, future growth strategies of each chain, number a/c & chiller units used, procurement patterns, power consumption requirement, etc.
Given the growth in tier 1 & 2 cities in India and changing consumer dynamics, a leading Japanese manufacturer of air conditioners wanted to realign their India strategy. They wanted to establish the demand from 24 non-metro cities and the drivers for this growth. In-depth interviews with over 800 market participants (dealers, distributors, retailers, competitors, etc) helped evaluate the market size by volume, value, geography and end-user segment. Our recommendations helped the client formulate their long-term India strategy.
A global manufacturer of air conditioners required an analysis of their top-two competitors in India. In-depth interviews with multiple respondents at the manufacturing locations across departments - R&D, production, quality, and sales & marketing - helped gather granular information on manpower, salaries, and team structures. Intelligence on sales volumes, product mix, R&D activities, quality standards, new technology adoption, and new innovations helped the client localize their products for the Indian market.
A global manufacturer of consumer durables wanted to understand the difference between two retail formats - exclusive and multi-brand outlets - across metros and Tier 1 cities in India. The report provided detailed intelligence on buyer behaviour such as footfall analysis, conversion analysis, purchase trigger analysis and factors affecting decision-making on the buyer side. Each parameter was tracked across various retail segments viz. apparels and footwear, consumer durables, furniture and home decor, and jewellery and watches.
The client wanted to analyze customer pain points related to data transfer onto new mobile handsets. We developed a unique methodology to analyze nature and quantum of consumer problems and complaints across social media - across competition including RIM, Samsung, LG, Apple, etc.
A supplier to the white goods industry wanted to study the potential growth opportunity for its line of adhesives, coatings and surface treatment products in the Asia/Pacific region. We assessed customer's manufacturing/production facilities, consumption of adhesives, sealants & surface treatment; as well as current suppliers.
Quarterly price tracking of laser commercial printers, multifunction printers and peripherals (specified by brand and model) through field visits to stores across four major cities in India. Ongoing study captures monthly price movements for over 200 printer models. This enables the client to tweak pricing and discounting policies
Studied customer dynamics, purchasing and usage patterns in the photo specialty PSP segments to identify common channels used and the value propositions. Conducted in-depth interviews with photo studios, professional photographers and large photo / printing presses
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ValueNotes helps global printer company increase market share in India Market intelligence for developing a strategy to boost market share
A leading global printer company wanted to revisit their market strategy in India. The company was losing market share in the country and was not able to address the problem in the absence of actionable market analysis. The company wanted to understand the dynamics of the micro printer market in India in order to:
– Determine the causes of fall in its ... Read more...
Mobile phones: Unaddressed customer issues Assessing customer needs and competitor product issues quickly and cost-effectively
A mobile handset manufacturer wanted to manufacture a product that would allow easy device transitioning. Before getting into intensive R&D for the product, they wanted to gain a quick understanding of the most common data transfer issues that the customers of competing mobile handset models were facing and talking about.
ValueNotes harnessed web 2.0 mediums to get a quick pulse of the ... Read more...