A management consulting firm in China wanted to establish the size of India's commercial laundry equipment market and determine the investment opportunities in the sector. In-depth interviews were conducted with supply chain partners, manufacturers of laundry equipment and end-users (professional laundromat operators, hospital & hotel laundry heads and owners of laundry facilities).
A manufacturer of air conditioners wanted to understand the current demand and expected growth for residential and commercial air conditioners across India. In-depth interviews with distributors, retailers and sales managers of competitors highlighted the market trends, and current and future demand. The study included competitors' sales & marketing strategies and their market share.
An importer of high quality lighting fixtures in the US wanted to gauge the feasibility of sourcing decorative lighting fixtures from India rather than China. They also wanted to identify Indian manufacturers who could be potential business partners. We presented a comparison of the business environment between India and China. Over 200 Indian manufacturers of decorative lighting fixtures were identified; eight were shortlisted based on their financial stability and manufacturing, designing and export capabilities.
A leading Japanese air conditioner manufacturer wanted to understand the air conditioners industry in Australia and New Zealand. In-depth interviews with more than 100 market participants established the market size by value, geography and end-user segment. The study included an analysis of the competitors, their market shares, distribution channels, pricing, etc. A detailed demand analysis identified the demand drivers, influencers, typical sales & promotional techniques, and key trends. Our recommendations suggested which type of air conditioners, end-users and distribution channels the client needed to focus on while formulating their long-term strategy for Australia and New Zealand.
A leading Japanese manufacturer of air conditioners wanted to understand the use of air conditioners and refrigeration units in convenience stores across seven Asian countries. The study included establishing the current number of convenience stores in each country, franchise vs. owned outlets, future growth strategies of each chain, number a/c & chiller units used, procurement patterns, power consumption requirement, etc.
Given the growth in tier 1 & 2 cities in India and changing consumer dynamics, a leading Japanese manufacturer of air conditioners wanted to realign their India strategy. They wanted to establish the demand from 24 non-metro cities and the drivers for this growth. In-depth interviews with over 800 market participants (dealers, distributors, retailers, competitors, etc) helped evaluate the market size by volume, value, geography and end-user segment. Our recommendations helped the client formulate their long-term India strategy.
A global manufacturer of air conditioners required an analysis of their top-two competitors in India. In-depth interviews with multiple respondents at the manufacturing locations across departments - R&D, production, quality, and sales & marketing - helped gather granular information on manpower, salaries, and team structures. Intelligence on sales volumes, product mix, R&D activities, quality standards, new technology adoption, and new innovations helped the client localize their products for the Indian market.
A developer of a specialised cooling technology based in the UK wanted to penetrate the Asian market. The client's target customer was the beverage sector. A combination of telephonic interviews and secondary research helped identify the key markets, the market size, growth opportunity and potential channel partners in specific countries in the region.
A global manufacturer of consumer durables wanted to understand the difference between two retail formats - exclusive and multi-brand outlets - across metros and Tier 1 cities in India. The report provided detailed intelligence on buyer behaviour such as footfall analysis, conversion analysis, purchase trigger analysis and factors affecting decision-making on the buyer side. Each parameter was tracked across various retail segments viz. apparels and footwear, consumer durables, furniture and home decor, and jewellery and watches.
An air conditioner manufacturer wanted to improve global distribution for spare parts. In-depth interviews provided information on the competitors' distribution cycles across regions: North America, Latin America, Africa, Middle East, Asia-Pacific and Oceania (Australia and New Zealand). Parameters studied included inventory management, pricing, and the structure of the flow of spare parts from manufacturing location to regional distributors.
The client wanted to analyze customer pain points related to data transfer onto new mobile handsets. We developed a unique methodology to analyze nature and quantum of consumer problems and complaints across social media - across competition including RIM, Samsung, LG, Apple, etc.
A leading European manufacturer of luminaires / lighting fixtures wanted to re-evaluate their India sales & marketing strategy. Our research analyzed the competitive landscape; market shares by product, end-user segment and geography; distribution channels, pricing & promotions, demand drivers, role of influencers typical to India.
A supplier to the white goods industry wanted to study the potential growth opportunity for its line of adhesives, coatings and surface treatment products in the Asia/Pacific region. We assessed customer's manufacturing/production facilities, consumption of adhesives, sealants & surface treatment; as well as current suppliers.
A multinational lighting company wanted to establish the overall market trends in the Indian lighting industry, and analyze the competitive landscape. The project involved estimating the sales and market shares of 12 leading Indian lighting firms, by product type (lamps, luminaries), technology (LED + incandescent, fluorescent, HID, CFL, Halogen), and end-use application segment.
Quarterly price tracking of laser commercial printers, multifunction printers and peripherals (specified by brand and model) through field visits to stores across four major cities in India. Ongoing study captures monthly price movements for over 200 printer models. This enables the client to tweak pricing and discounting policies
A leading US manufacturer of professional knives wanted to enter the Indian market and find a suitable distributor. We assessed market size and attractiveness, value chain, competitive landscape and potential partners. Inputs from over 200 buyers and influencers (chefs, food processors, distributors, dealers and manufacturers) helped establish the product mix, value proposition, and pricing strategy
Studied customer dynamics, purchasing and usage patterns in the photo specialty PSP segments to identify common channels used and the value propositions. Conducted in-depth interviews with photo studios, professional photographers and large photo / printing presses
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