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  • Global engineering MNC taps $300 million market for their water filtration solution Our client, a global engineering MNC wanted to develop a go-to-market strategy to penetrate the water filtration market in India. An abundance of latent demand and a lack of organized players in the water filtration market encouraged them to evaluate the current and future opportunities. The client, primarily a B2B player, lacked expertise in the B2C space and hence needed to develop a water-tight go-to-market strategy to win in this ... Read more...

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