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  • Competitive benchmarking helps FMCG firm streamline its go-to-market strategy A leading FMCG company in the country wanted to understand how their competitors were strengthening their go-to-market strategies   In the past few years, FMCG companies in India have been continuously expanding their product lines and changing their sales and distribution strategies. Our client, a leading FMCG firm in India, wanted to understand the sales and distribution models of their peers in order to strengthen their own GTM strategy. They sought to ... Read more...

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