In the last three to four years many sectors in India have seen the entry of new competitors from China, South Korea, Taiwan and other countries. They are coming in with low prices and high technology and changing the dynamics... Read More.
The retail industry is under tremendous pressure to stay competitive. To do so, it has to use all the tools available, especially analytics which all retailers view as valuable and important. However, analytics maturity among retailers is low, with only... Read More.
In today’s soft economy, shrinkage is a major concern, either due to theft or human error. The Global Retail Theft Barometer 2011, conducted by the Center for Retail Research, established that shrinkage in 2010-2011 rose to USD 119 billion, an... Read More.
Disposable income is a key growth driver for several industries in India such as consumer durables, automobiles, tourism, education, real estate, telecom, entertainment, BFSI and so on. These industries are interested to know where the disposable income resides by geography, occupation,... Read More.
Stiff competition from the industry and increasing demands from consumers are forcing retailers worldwide to re-evaluate their strategies and operating models. The typical knee-jerk reaction for most retailers is heavy capital investment and augmenting their staff. With the help of... Read More.
[vc_row][vc_column width="1/2"][vc_column_text]OBJECTIVE A mobile handset manufacturer wanted to manufacture a product that would allow easy device transitioning. Before getting into product R&D, they required a quick understanding of the most common data transfer issues that customers of competing mobile handsets were... Read More.
Market intelligence for developing a strategy to boost market share A leading global printer company wanted to revisit their market strategy in India. The company was losing market share in the country and was not able to address the problem in... Read More.
An inescapable and only too visible trend is the rapid urbanisation of India. Existing cities are growing rapidly (and haphazardly) in all directions, those that cannot (like Mumbai) are growing vertically, and many villages now resemble towns. Current estimates of... Read More.
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