Client wanted their online marketing strategy to be the best among peers In today’s age of social media and all things online, it is becoming increasingly important to have a good online marketing strategy and effective online communication to engage the... Read More.
ValueNotes hosted an insighful webinar on “ValueNotes Webinar: Competitive Intelligence: Are you seeking the right answers?” on the 26th June 2012. Varsha Chitale, Director – ValueNotes, provided insights on “needs assessment” to translate business objectives of an organisation into the... Read More.
ValueNotes hosted an insighful webinar on “ Best practices for successful CI partnerships ” on the 23rd of May 2012. The interactive session detailed the best practices in sourcing CI from remote service providers. The webcast used real-life examples to... Read More.
May 2012: Competitive intelligence is a critical input for decision making in a global, competitive and rapidly changing business environment in which companies operate today. Asking the right questions about the external business environment is the first step towards getting actionable competitive... Read More.
Politics affects business in very real ways, and this is becoming increasingly apparent in India. In recent weeks, corporations have been screaming hoarse about the impact of poor governance on business. In India governance is related inextricably to politics. Some headlines... Read More.
Competitive intelligence analysts must frequently remind themselves of their final objective. Time and again, I have seen analysts get so involved in the “activity” they do, that they forget why they do it. They optimise the process, perfect the mechanics,... Read More.
CI teams cannot be efficient, effective and successful without a buy-in from their co-workers at all levels – senior, middle and junior. CI teams face a dual challenge in terms of getting an internal buy-in within an organization. First, they need... Read More.
ValueNotes hosted an insighful webinar on “Social media for Competitive Intelligence” on the 25th of April 2012. The interactive session detailed the importance of social media as a tool to gain competitive intelligence. The webcast outlined various ways in which... Read More.
A leading MNC needed CI on the expansion strategy of a key competitor Our client needed intelligence on management strategies and a possible brown-field project being planned by a key competitor. The client had reason to believe that its competitor planned... Read More.
April 2012: Profiling is a key tool that enables organizations to undertake competitor analysis. They: Cut out the “noise” and provide relevant insight into the hearts (resources, capabilities and cultures) and minds (objectives, strategies and assumptions) of an organization’s competitors Enable an... Read More.
