Our client, a global engineering MNC wanted to develop a go-to-market strategy to penetrate the water filtration market in India. An abundance of latent demand and a lack of organized players in the water filtration market encouraged them to evaluate... Read More.
In the last three to four years many sectors in India have seen the entry of new competitors from China, South Korea, Taiwan and other countries. They are coming in with low prices and high technology and changing the dynamics... Read More.
“If you don’t have a competitive advantage, don’t compete!” - Jack Welch When a company is able to accurately assess the competition by gathering competitive information, it is in a better position to build differentiation for their company, thereby accelerating its... Read More.
One of the key misconceptions about competitive intelligence is that it involves spying and other clandestine operations like going through a competitor’s garbage. Actually, competitive intelligence calls for the deductive skills of a Sherlock Holmes. He looks at the mundane, easily... Read More.
A high technology multinational engineering group wanted to proactively track their competitive environment to increase their market share Our client, a provider of mining and construction equipment, wanted to closely monitor competition, customer activity and economic drivers (including early warning signals).... Read More.
I have been working on offshore projects for 3 – 3.5 years now, and have seen my share of ups and downs. Most projects have sailed smoothly, but some have faced turbulence – delays, frantic firefighting, misunderstandings, unhappy customers and... Read More.
When growth is slack, and budgets are being brutally slashed, what chance does competitive or market intelligence have? It doesn’t directly result in a sale, benefits are hard to quantify – so why not cut the research budgets and the... Read More.
Understanding the local business culture is an important pre-requisite for doing business in any foreign country. If you google Indian business culture, you’ll find dozens of articles on the cultural sensitivities that foreigners need to have for doing business in India.... Read More.
ValueNotes hosted a webinar on “Navigating India's complex market using actionable intelligence” on 8th May 2013. The interactive session provided insights on ways to overcome some of the challenges of gathering actionable market intelligence in India. Watch the recording of the... Read More.
Emerging markets like India are the preferred destination for a variety of organizations - private equity firms looking for investment opportunities, corporations looking for new markets for their products, and asset managers looking for higher returns on their investments. But doing... Read More.
