Profile synopsis: Digital Marketing Executive to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

Education: Graduate/PG/MBA
Experience: Understanding of digital marketing and a few months of experience is good to have.

Job Description:

  • Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Design, build and maintain our social media presence
  • Measure and report performance of all digital marketing campaigns, assess and track goals(ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies with respect to the internet of things
  • Collaborate with internal teams to create landing pages and optimize user experience with wordpress and website interface.
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
  • MISs and analysis of effectiveness of sales initiatives (Account Mapping)

Competencies:

Must have:

  • Good communication & interpersonal skills
  • Solid knowledge of website analytics tools (e.g., Google Analytics, Webmaster Tools, Google Keyword Planner, BufferApp, Hootsuite, LinkedIn analytics))
  • Working knowledge of ad serving tools (e.g., DART, Atlas)
  • Experience in setting up and optimising Google Adwords campaigns
  • Ability to work with strict targets (goal orientation)
  • Ability to work well in a team. Effective interface with product and service delivery teams
  • Willingness to go beyond self to take on larger goals; Self driven; Dependability

Good to have:

  • Energetic person with an ability to create successful outcomes
  • Creative thinking
  • Infographic building skills
  • Conceptualization of images from content
  • WordPress UI understanding

Selection process

  • IQ Test
  • Case Study
  • Technical interview
  • Management interview
  • Reference

To download our resume form, right click on the link and select “Save As”. Please mail it to us at jobs@valuenotes.co.in

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