Customer Intelligence

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Grow faster by delivering what your customer really wants

Do you know who your best customers are?

Do you know why they buy from you, or why they don’t?

Do you understand how customer needs are changing?

Companies with a higher proportion of satisfied customers, grow more profitably and faster than the average. They continually study their customers, listen to them and understand their changing needs. This helps them expand, adapt and refine their product or service offering.

A structured and regular customer intelligence program will accelerate your growth, by adding and retaining more customers. ValueNotes can help you design and execute your customer intelligence program, or complement your existing activities.

Are you listening to your customers? It can make all the difference…

Project Examples

  • Win-loss analysis helps increase sales conversions by 30% Client’s sales conversion cycle was highly unpredictable An IT products company wanted to enhance their lead generation and prospecting processes to improve their sales conversion rates. Their sales pipeline was hugely unpredictable – They were unable to predict which accounts they were likely to win, either by vertical or end-user industry or geography They couldn’t understand why they were winning certain types of projects and losing others They were unable to gauge their win ... Read more...
  • User perception study helps auto-component manufacturer re-design its product strategy Client’s high tech 2- wheeler component had not found traction in the market   Our client, one of India’s leading automotive component manufacturers, supplies cutting-edge technology products to a large number of 2-wheeler and 4-wheeler OEMs in India. The company had introduced a new engine component for 2-wheelers in India. This product was superior to the existing technology and offered better mileage, superior engine performance and lower emissions. Even though the product ... Read more...

What our clients have to say about us…

This was a more customized form of training & hence greatly influenced our line of thinking. I am confident this would significantly improve our strategic insights development – Strategic marketing manager, Multinational manufacturer of mechanical seals

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