Customer Intelligence

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Grow faster by delivering what your customer really wants

Do you know who your best customers are?

Do you know why they buy from you, or why they don’t?

Do you understand how customer needs are changing?

Companies with a higher proportion of satisfied customers, grow more profitably and faster than the average. They continually study their customers, listen to them and understand their changing needs. This helps them expand, adapt and refine their product or service offering.

A structured and regular customer intelligence program will accelerate your growth, by adding and retaining more customers. ValueNotes can help you design and execute your customer intelligence program, or complement your existing activities.

Are you listening to your customers? It can make all the difference…

Project Examples

  • Mobile phones: Unaddressed customer issues Assessing customer needs and competitor product issues quickly and cost-effectively   A mobile handset manufacturer wanted to manufacture a product that would allow easy device transitioning. Before getting into intensive R&D for the product, they wanted to gain a quick understanding of the most common data transfer issues that the customers of competing mobile handset models were facing and talking about.   ValueNotes harnessed web 2.0 mediums to get a quick pulse of the ... Read more...
  • Voice of Customer (VoC) enables Fortune 100 company tap $80 million opportunity An engineering major was evaluating opportunities in the hospitals sector   A Fortune 100 multi-product company, with a presence in more than a hundred countries, has a large product portfolio for the hospitals sector. They wanted to develop a strategy that would help them penetrate India’s growing hospital sector. The company was unclear on how large their market was, and how best they should approach their customers – a problem that was worsened ... Read more...

What our clients have to say about us…

Very up front about the cost, very easy to work with changing circumstances. It was a pleasure. I commend your team on its tenacity in approaching a very hard target. It was certainly the toughest assignment I have had in a long time. Hopefully we will have less demanding questions to answer in the next assignment – A global strategy consulting firm

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