Customer Intelligence

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Grow faster by delivering what your customer really wants

Do you know who your best customers are?

Do you know why they buy from you, or why they don’t?

Do you understand how customer needs are changing?

Companies with a higher proportion of satisfied customers, grow more profitably and faster than the average. They continually study their customers, listen to them and understand their changing needs. This helps them expand, adapt and refine their product or service offering.

A structured and regular customer intelligence program will accelerate your growth, by adding and retaining more customers. ValueNotes can help you design and execute your customer intelligence program, or complement your existing activities.

Are you listening to your customers? It can make all the difference…

Project Examples

  • Voice of Customer (VoC) unlocks high-value revenue stream for engineering major Client needed to understand what customers valued highly to develop an alternate revenue stream   Our client is an engineering company that provides equipment and solutions for the process industry. They are highly regarded among their customers for their pioneering systems which have improved production efficiencies significantly. The general feedback from customers signalled a need for after-market maintenance services. While there were opportunities in the after-market, the client wanted to operate in ... Read more...
  • Win-loss analysis helps increase sales conversions by 30% Client’s sales conversion cycle was highly unpredictable An IT products company wanted to enhance their lead generation and prospecting processes to improve their sales conversion rates. Their sales pipeline was hugely unpredictable – They were unable to predict which accounts they were likely to win, either by vertical or end-user industry or geography They couldn’t understand why they were winning certain types of projects and losing others They were unable to gauge their win ... Read more...

What our clients have to say about us…

Appreciated the accuracy of the market size as well as the break-up of the market share across key competitors. The perception overview across industries also proved to be fruitful to them. It’s a very good report and we appreciate your work a lot – Managing Director, industrial printer manufacturer

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