Customer Intelligence

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Grow faster by delivering what your customer really wants

Do you know who your best customers are?

Do you know why they buy from you, or why they don’t?

Do you understand how customer needs are changing?

Companies with a higher proportion of satisfied customers, grow more profitably and faster than the average. They continually study their customers, listen to them and understand their changing needs. This helps them expand, adapt and refine their product or service offering.

A structured and regular customer intelligence program will accelerate your growth, by adding and retaining more customers. ValueNotes can help you design and execute your customer intelligence program, or complement your existing activities.

Are you listening to your customers? It can make all the difference…

Project Examples

  • Mobile phones: Unaddressed customer issues Assessing customer needs and competitor product issues quickly and cost-effectively   A mobile handset manufacturer wanted to manufacture a product that would allow easy device transitioning. Before getting into intensive R&D for the product, they wanted to gain a quick understanding of the most common data transfer issues that the customers of competing mobile handset models were facing and talking about.   ValueNotes harnessed web 2.0 mediums to get a quick pulse of the ... Read more...
  • ValueNotes devises a Financial Index that establishes HDFC Life as a thought leader HDFC Life wanted to reach out to its target customer segments   Owning identified customer segments is one of the key strategic initiatives of HDFC Life. The company identified four key customer segments. HDFC Life wanted to increase its focus on providing comprehensive risk protection – life and health – to these segments.   The lack of customer research on personal finance in India is a big challenge for the life insurance industry. HDFC ... Read more...

What our clients have to say about us…

Appreciated the accuracy of the market size as well as the break-up of the market share across key competitors. The perception overview across industries also proved to be fruitful to them. It’s a very good report and we appreciate your work a lot – Managing Director, industrial printer manufacturer

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