Competitor Intelligence

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Stay Ahead of your competition?

Do you know what your competitor is doing?

Do you know how they’re winning in the marketplace?

Do you know how their strategy might evolve in future?

Competition is already severe, and will get more so. New types of competition emerge every day – whether by geography, technology or rapidly changing business models. Staying abreast of all these multiple threats is time consuming, but essential.

A structured competitor intelligence program can help you understand competitive threats and decide how to deal with them. These insights can help you gain market share, and avoid being blind-sided.

Have you been blindsided by a competitor’s threat?

Project Examples

  • Brand positioning for a global chemical manufacturer Client needed to design promotional campaigns in multiple geographies   Our client, an advertising firm, wanted to align the advertising campaign of a leading manufacturer of ingredients of automotive lubricants to the advertising done by their key customers (lubricant manufacturers), and their competitors.   In order to achieve this, they wanted to thoroughly understand and map the promotional activities of the lubricant manufacturers in terms of their themes, target audiences, key phrases, social media ... Read more...
  • ValueNotes helps a leading global IT services firm improve their online visibility Client wanted their online marketing strategy to be the best among peers   In today’s age of social media and all things online, it is becoming increasingly important to have a good online marketing strategy and effective online communication to engage the right audience. Our client, wanting to make sure their online strategy was the best in the business, needed to regularly monitor what their competitors were doing on social media and ... Read more...

What our clients have to say about us…

Looking back, it was a straight-forward project, but a challenging one in the sense that there were a lot of detailed data points involved which required us to make sure everything (numbers, links, page numbers) was correct and accurate. You guys did a fantastic job in going through an enormous amount of information, taking out what we needed, organizing all those details, and putting them in easy-to-read and very professional-looking format. This was the first time we worked together, so this was a learning experience for both sides, but I felt this was a solid start of a very good partnership between the two companies, and I look forward to working with you all for more projects in the near future – VP Professional Services, a technology solutions firm, US

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