Competitor Intelligence

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Stay Ahead of your competition?

Do you know what your competitor is doing?

Do you know how they’re winning in the marketplace?

Do you know how their strategy might evolve in future?

Competition is already severe, and will get more so. New types of competition emerge every day – whether by geography, technology or rapidly changing business models. Staying abreast of all these multiple threats is time consuming, but essential.

A structured competitor intelligence program can help you understand competitive threats and decide how to deal with them. These insights can help you gain market share, and avoid being blind-sided.

Have you been blindsided by a competitor’s threat?

Project Examples

  • Hospitals: Research helps identify high growth niche segments Rapid evolution and growth of the hospital sector According to the World Health Statistics, India has just nine hospital beds per 10,000 population; compare that with the global average of 30 beds. Two decades ago, the government owned 70% of the hospital beds in the country; today, that ratio has reversed. With 100% FDI allowed in the healthcare sector, foreign inflows are on the rise. There has been active participation by ... Read more...
  • Global air-conditioner manufacturer taps billion dollar Indian market A leading global air-conditioners manufacturer needed independent intelligence to penetrate Tier II & III markets   In the last few years, the market for air-conditioners in metros and Tier I cities in India has reached saturation point. Our client, a global manufacturer of air-conditioners, thus wanted to penetrate the Tier II and III cities to grow their sales.   In order to do this, they wanted to understand the market dynamics, competition, products, customer ... Read more...

What our clients have to say about us…

Looking back, it was a straight-forward project, but a challenging one in the sense that there were a lot of detailed data points involved which required us to make sure everything (numbers, links, page numbers) was correct and accurate. You guys did a fantastic job in going through an enormous amount of information, taking out what we needed, organizing all those details, and putting them in easy-to-read and very professional-looking format. This was the first time we worked together, so this was a learning experience for both sides, but I felt this was a solid start of a very good partnership between the two companies, and I look forward to working with you all for more projects in the near future – VP Professional Services, a technology solutions firm, US

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