customer perception






PROJECT EXAMPLES
  • Market Assessment and Usage of Excipients in India. The market sizing and customer perception study included extensive interviews with industry experts and suppliers. We identified the main excipients used by pharmaceutical companies in India, estimated consumption volumes - current and projected; analyzed key demand drivers, industry structure and supplier and market shares.
  • Customer perception study for a multinational executive search firm. Analyzed current recruitment practices, trends in senior executive appointments by sector, salary variations and perceptions regarding current service providers including the client. Included face-to-face interviews with HR decision-makers of more than 80 large companies across sectors.
  • Location study for the consulate of a Western government. Interviewed more than 60 CEOs of top Indian BPO companies to assess factors influencing the choice of destinations outside India and the likelihood of selecting the client's country for the next delivery centre.


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