competitive intelligence






PROJECT EXAMPLES
  • Study of IT & BPO offshore captive units of the top 100 banks. Analyzed the captive and shared services offshore operations (IT and BPO) of the 100 largest banks and financial institutions in the world. The research captured service capabilities, size, employees, location and infrastructure of back office units in over 20 countries, and involved extensive senior level interviews.
  • Product launch intelligence for a US pharma company. Investigated competitive landscape for a leading psycho-active substance and assessed its therapeutic potential in the Indian and Chinese markets. Identified companies developing generic and/or branded versions, stage of development process and regulatory approval, and estimated U.S. product launch timelines/target dates.
  • Competitive intelligence on a specific compound for a pharma major. Assessed development plans (trials, approvals, launch plans) of a competitor developing a specific drug for treating cystic fibrosis. Deduced marketing strategy and also identified other companies developing or with plans to develop similar products.


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