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Consulting firms, corporates and global market research agencies
are most often constrained by their ability to conduct and manage
primary research in new geographies and languages. Providing primary
research support is one of our core service areas and we invest
in developing, training and nurturing a global network of primary
researchers. Our network of analysts and associates enables us to
deliver insightful, effective solutions within India, Asia-Pacific
and parts of Europe.
Our primary research offerings include:
- Qualitative
and quantitative research
- Face-to-face
and telephonic interviews
- In-depth consumer
studies
- In-depth CXO
level interviews
- B2B and B2C
surveys
- Multi-lingual
coverage, including Indian, European and Asian languages
- Geographic
coverage across India, Asia-Pacific and Europe
- Investor and
financial advisor-centric surveys hosted on www.valuenotes.com,
one of the top 10 financial portals in India
- Mystery shopping
Some of the primary research projects that we’ve
worked on include:
Primary research across geographies on T&E cards for a globally
renowned consulting firm
- In-depth interviews
to understand usage of T&E corporate cards by companies in
India, Australia, UK, South Africa and Ireland
- Collected
both quantitative and qualitative data on T&E card usage,
annual worldwide T&E spend on the card and the Expense Management
System used to track spend
- 50 interviews
completed and findings reported in the required template
Mystery shopping for a Singapore research
firm
- Quarterly
price tracking of laser commercial printers, multifunction printers
and peripherals (specified by brand and model) through field visits
to stores across four major cities in India
- Ongoing study
captures monthly price movements for about 80 models of inkjet
printers, 75 all-in-one commercial printers and 20 models of digital
cameras and enables client to better plan its pricing and marketing
activities
Diesel generator set manufacturing &
sourcing trends in ASEAN and China for a Singapore-based market
research firm
- Primary research
across 8-10 manufacturers in India
- Transcripts
of interviews and a short report on the manufacturing facilities
through field visits in about 5 cities across India
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Primary research for a global insurance
and risk management company
- In-depth telephonic
and face-to-face interviews with senior executives (CFOs / finance
Directors / Company Secretaries) in more than 100 large organizations
to assess needs gap in the Risk Management industry in India
- The client's
decision to introduce a new product was based on the field work
conducted by ValueNotes
Customer Perception study for a multinational
executive consulting firm
- In-depth face-to-face
interviews with senior HR executives in more than 80 large companies
in different sectors
- Current recruitment
practices, trends in appointing senior executives, variations
in salary among the senior management of companies, perceptions
and expectations of current vendors
- Perceptions
about executive search firms in general and the client in particular
Study on tele-sales channel in high tech
companies for a European market research firm
- Interviewed
more than 40 channel sales managers at high tech companies in
Europe, Australia, Singapore and Malaysia
- Estimated
percentage of technology sales through tele-web channels
Interviews with marketing heads of technology
companies for a major Asia Pacific market research firm
- More than
80 interviews conducted in the Asia Pacific region
- Interviews
in Chinese, Japanese and Korean
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