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To stay ahead of the competition, it is imperative that companies
are updated on competitor activity. Well-rounded competitive intelligence
typically involves competitor research, where a key challenge is
in maintaining confidentiality. Further, competitive intelligence
needs tend to be cyclical and place an unscheduled resource burden
on companies. Consequently, companies seek speedy, efficient, reliable,
timely and cost effective solutions that do not compromise their
identity.
At ValueNotes,
we can help because of our ability to provide un-biased and highly
reliable CI solutions. We follow the highest professional standards
of ethics and as a member organization, strictly adhere to the SCIP*
code of conduct. Our expertise in providing CI solutions to leading
corporates and research firms and thought leadership in this area
is established by recurring invites to speak and present at global
CI forums. Our CI services traverse the length and breadth of the
CI value chain and include,
- Simple ready
reckoner company profiles
- In-depth competitor
landscaping across industry sectors, globally or within India
- Competitor
news monitoring / competitor activity tracking
- Competitor
product intelligence, monitoring product development plans and
product launches
- Competitor
market intelligence, including monitoring market share of competitors
- Competitor
strategy evaluation, to recognize potential threats and opportunities
for their impact on client’s business
- Detailed competitor
/ company profiles including background, product positioning,
market share, management, financial analysis, current and future
strategy
Intelligence on competitors' pricing,
margins and supply chain operations in a niche non-dairy segment
for a global food major
Enabled client to make effective pricing and distribution changes
to product lines, after investigating how competitors were able to
price products more competitively, without compromising quality. Our
research un-earthed alternate supply streams for sourcing raw material
and machinery, which the client had hitherto been unaware of.
Competitive intelligence for a global
pharmaceutical consulting firm
Investigated the planned expansion of a leading supplier of a kind
of pharmaceutical solvents to determine production capacity at a specific
plant through discreet interviews with personnel interacting with
or working for the target company.
Ready-reckoner competitor profiles for
an Asia Pacific wealth manager
Updated profiles of key competitors for reference by senior management.
Profiles included details of key executives, financials, strategic
initiatives, product launches, etc and the combined impact on the
client’s business.
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Competitor practices study for an IT
product development company
Analyzed product features of learning management solutions, marketing
strategies and positioning of enterprise application, technology and
point solution firms in e-learning. Included 30 interviews with software
vendors, distributors and experts in the US.
Competitor benchmarking in the Asian
Beer market for a UK consulting firm
Profiled beer manufacturers in select Asian countries. Profiles included
manufacturing capacity, sales, locations of breweries, market shares,
brands and distribution channels of competitors.
Product launch intelligence for a US
pharma company
Investigated competitive landscape for a leading psycho-active substance
and assessed its therapeutic potential in the Indian and Chinese markets.
Identified companies developing generic and/or branded versions, stage
of development process and regulatory approval, and estimated U.S.
product launch timelines/target dates.
Competitive Intelligence Study on a
mucolytic product for a pharmaceutical major
Assessed products plans of a leading Indian company, which was developing
a specific mucolytic agent for treating cystic fibrosis. Deduced marketing
strategy and also identified other companies developing or with plans
to develop similar products.
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* SCIP (Society
of Competitive Intelligence Professionals) is a global non-profit
membership organization for everyone involved in creating and managing
business knowledge. By joining SCIP, a member agrees to abide by the
Society's code of ethics, which forbids breaching an employer's guidelines,
breaking the law, or misrepresenting oneself. |
