Case Study V

The Situation

An FMCG company wanted to determine its strategy in the beauty industry, in particular, with reference to chains of beauty salons. The beauty salon industry in India is highly fragmented and the bulk of it lies in the unorganised sector. There was no industry data available The sector was under researched and hence little aggregate knowledge and understanding was available. The client wanted to understand the industry structure, estimate of the market trends, Needed to understand consumer behaviour patterns including usage and spend on various beauty salon services, choice of salons, price sensitivity, etc.

The Solution

ValueNotes conducted an extensive primary and secondary research covering multiple locations all over India We estimated the market size by region, segment, service, size of towns etc. based on primary research and triangulation techniques ValueNotes made recommendations on possible company strategies based on the research done

The Result

The client was able to formulate and realign their approach and strategy in the beauty business.