An FMCG company wanted to determine its strategy in the beauty industry, in particular, with reference to chains of beauty salons.
The beauty salon industry in India is highly fragmented and the bulk of it lies in the unorganised sector.
There was no industry data available
The sector was under researched and hence little aggregate knowledge and understanding was available.
The client wanted to understand the industry structure, estimate of the market trends,
Needed to understand consumer behaviour patterns including usage and spend on various beauty salon services, choice of salons, price sensitivity, etc.
|