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Timely and relevant customer intelligence is a strategic tool for
companies to improve product positioning, market share and brand
visibility. Reliable and customized customer studies can be notoriously
hard to source as well as expensive, thus straining the tight budgets
within which most marketing departments operate.
At ValueNotes,
we have vast experience and proven research methodologies that are
designed to ensure independence, objectivity and goal orientation.
Specifically, we provide:
- B2B and B2C
field research, across customer segments
- Customer surveys,
to gather feedback/perceptions on client’s products and services
- Customer segmentation
and analysis, to help clients define and align strategies
- Consumer profiles,
across geo-socio-economic conditions
- Brand perception
studies
- Customer perception
studies.
Lead generation for participating in
trade missions of a particular country
Identified companies in India from logistics, ocean technology, BPO, information technology, aerospace, defense and education who were interested in attending trade meets organized by the client country.
Brand perception study for a leading
Indian conglomerate
Evaluated the brand’s image in the minds of Indian investors and potential synergies from partnering with a leading multinational asset management company. Involved more than a hundred interviews with investors, brokers, distributors and advisors.
Customer perception study for a multinational
executive search firm
Analyzed current recruitment practices, trends in senior executive
appointments by sector, salary variations and perceptions regarding
current service providers including the client. Included face-to-face
interviews with HR decision-makers of more than 80 major players across
sectors.
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Patient perception study towards rheumatoid
arthritis for a global consulting firm
Interviewed practicing Rheumatoid arthritis physicians in India to
establish patient attitudes as a precursor to a multi-center, randomized,
double-blind, placebo-controlled trial of a fully human anti-TNF monoclonal
antibody.
Customer purchasing patterns study for
a global consulting firm
Studied customer dynamics, purchasing and usage patterns in the photo
specialty PSP segments to identify common channels used and the value
propositions. Conducted in-depth interviews with photo studios, professional
photographers and large photo / printing presses.
Location study for the consulate of
a major country
Interviewed more than 60 CEOs of top Indian BPO companies to assess
factors influencing the choice of destinations outside India and the
likelihood of selecting the client’s country for the next delivery
center.
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