Competitive intelligence is the process of gathering and analysing information on one’s environment, industry, competitors and customers for informed decision-making. In the form that it is practised in India today, competitive intelligence (CI) is known by different names in different companies. Not all organisations have a separate division or department to undertake competitive intelligence, and not all of them do it in a systematic manner. However, all organisations have a need for it and, most often, make at least some informal attempts to understand their competitive environment.

There are very few educational courses that actually teach CI in a practical and ‘on the street’ way.

ValueNotes is a business research firm that has been delivering competitive intelligence to clients for over 10 years. We offer training courses to everyone involved in gathering CI for a company – from junior CI executives, to those who are involved in developing strategies for the company based on CI.

Our training programmes will lead the participants through various CI tools and techniques - step by step, from basic to advanced, using real life examples and problems.

ValueNotes has a series of programmes to suit competitive intelligence professionals with varying levels of experience in CI at different levels in the command chain – from analyst to functional head.

Here is a list of our training programmes that are currently available:

Basic Level

B1: Basics of competitive intelligence
B2: Setting up competitive intelligence projects
B3: Introduction to secondary research for CI
B4: Planning primary research for CI
B5: Analysis tools in CI

Advanced Level

A1: Advanced Internet search techniques
A2: Questionnaire design for primary research
A3: Elicitation techniques
A4: Using RTI for CI
A5: Social media and CI
A6: Market sizing in unorganised markets

For more information on ValueNotes CI training, please contact Tahseen at tahseen@valuenotes.com or +91 20 6623 1743