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Opportunity Assessment

Pursuing growth opportunities is a prime focus area for most companies. However, few have the luxury of allocating sparse human resources to scope out and evaluate potential market opportunities. Further, even companies with in-house research departments find it challenging to comprehensively assess opportunities in unfamiliar markets, thus preferring independent research instead. Private equity managers, venture capitalists, fund managers and consultants need to recognise and evaluate investment opportunities, which could be anywhere across the globe, for efficient capital utilisation.

At ValueNotes, our research is independent and unbiased, which, along with proven domain expertise, provides effective market assessment and investment appraisals. Our specific services include:

  • Investment opportunity evaluation in target markets or market segments
  • Market studies, including market sizing and segmentation, distribution landscape, financial analysis, competitive landscape, trends and growth forecasts
  • Return on Investment (ROI) appraisals for specific opportunities
  • Lead generation for investment opportunities
Opportunity assessment in the Indian mobile payments industry for European management consulting firm

Assessed the potential investment opportunity in the m-payment market in India through extensive primary research covering current m-payment vendors, regulators – RBI, DIPP, MPFI, TRAI and customers of m-payment solutions in lottery, m-commerce, media, mobile gaming and telecom operators.

Opportunity assessment for poultry products in India for a PE firm

Analyzed the retail value chain, industry structure, segmentation, consumer behaviour, supply chain, regulations, cost structures, pricing trends and margins.

Investment recommendation in the KPO space for a major PE investor

Studied select segments (Legal Services, Publishing, Animation, Media, F&A, e-Learning, Engineering design, Research & Analytics) and identified service providers best positioned to generate high relative returns.

Opportunities in Indian fund management for a global fund manager

Studied the government regulations, investment and savings habits, growth of mutual funds, distribution dynamics, competitive landscape and expected regulatory changes highlighting the current size and growth potential.

Market assessment & validation for a US-based auditing / SOX solutions company

Assessed the potential demand for database monitoring, auditing and compliance solutions from Indian outsourcing vendors serving large US corporations which “could open doors” for the client in India.

Study of the financial health of private sector hospitals in India for a VC fund

Studied the profitability of private hospitals by analyzing pricing, revenue / cost per bed, expense structure, royalty payments, interest, and typical Return on Capital Employed (ROCE).

Opportunities in “smart energy” in the US for a major VC fund

Evaluated the energy distribution, automation, remote power, demand response enabling hardware and software market opportunities by analyzing vendor landscape, trends, regulation, research programs, and important pilots and demonstrations.

Investment appraisal of a major IT company for a premier PE firm

Conducted a comprehensive analysis of the target company including competitive positioning, management evaluation, financial analysis, valuation and future earnings projections, SWOT and industry outlook.