Competitive positioning in the market is affected to a very large extent by the timeliness and relevance of market information. Specifically this includes information on competitor activity, pricing and product trends, demand supply gap and market share. Companies seek un-biased and independent research, which can address their needs without compromising security and confidentiality.
At ValueNotes, our research encompasses the gamut of market research activities and specifically includes:
- B2B and B2C market research / field research
- Qualitative and quantitative research
- Market surveys, of current/potential customers, vendors and other market participants
- Investor perception studies
- Brand perception studies
- Market analysis, including insights on product/market trends including competitive/alternate products, counterfeiting activity, discounts, commissions, etc
- Distribution landscaping
- Mystery shopping engagements
Constructed this Index (and the downstream indices) which is based on a nation-wide survey of ~1,650 retail investors, 325 advisors and 50 corporate treasuries. Since its launch in August 2009, the Index has garnered significant media attention and has been published in all major newspapers and periodicals, in India and abroad, apart from gaining wide TV coverage as well.
Analyzed the usage of T&E corporate cards by companies in India, Australia, UK, South Africa and Ireland by conducting in-depth interviews with both quantitative and qualitative data on T&E card usage, annual worldwide T&E spend on the card and the Expense Management System used to track spend.
Estimated percentage of technology sales through a particular niche sales channel by interviewing more than 40 channel sales managers at high tech companies in Europe, Australia, Singapore and Malaysia.
Reported on the current need gaps in exhibitions by interviewing marketing heads of more than 100 technology companies in Asia Pacific and generated lists of potential exhibitors and visitors, with interviews in Chinese, Japanese and Korean.
Enabled our client to formulate and launch attractive channel partner programs by providing market intelligence on current programs. Conducted interviews with managers and managing directors of premier channel partners to understand their experience and requirements from the providers’ partner program.
Analyzed captive operations of banking and financial companies by size, geography and services provided through interviews with key executives at the 100 largest global financial institutions.
Studied the needs gap in India for relevant risk products and services by interviewing 100 risk managers (CFOs / Finance Directors/ Company Secretaries).
Quarterly price tracking of laser commercial printers, multifunction printers and peripherals (specified by brand and model) through field visits to stores across four major cities.
Determined the companies involved in R&D and manufacture of specific vaccines in India and the technologies used through interviews with domain experts and related organizations.
Conducted 35 interviews of end users, suppliers and channel partners to enable end-client formulate strategy for market participation.
Studied the Enterprise Solutions market in the US and Australia for pricing, demand, government policies, staffing patterns and competitor landscape. Interviewed employment agencies, hospitals, clinics and experts in both countries.
