India counts among the fastest growing markets in the world today and its growing consumer class have been attracting investor interest. However, the sub-continent is not one, but multiple markets and is characterised by
- Vastly diverse socio-economic conditions
- Complex regional and national legislation
- Subtle geo-socio-political dynamics
- More than 15 nationally recognized languages
- Highly fragmented/unorganized industry structures
- Under-documented and under-researched market segments
Sourcing comprehensive and well-evidenced research is, therefore, a major challenge for global corporations, PE / VC funds and research and consulting firms seeking opportunities here.
At ValueNotes, we serve India’s research needs because “we know India” and what it takes to be successful here. We leverage our in-house expertise on the Indian market, our India-focused finance portal www.valuenotes.com and our network of research associates across the country to deliver insightful research which helps clients formulate effective strategies for success in India. Specifically, we provide the following research solutions to enable effective India-centric research.
- Opportunity assessment studies
- Partner selection / target selection
- Business Due diligence
- Demand assessment for new products / services
- Customer / distributor / investor / market surveys
- Primary research support
Interviewed over 200 buyers and influencers in 5 cities to determine market opportunity. Focus groups to determine users’ comfort level, and determine product mix. Short-listed suitable importers / distributors.
Evaluated the utility metering market potential in India for water, electricity and piped gas by analyzing pricing, consumption, real estate trends and legislation. Interviewed local authorities and key decision makers.
Studied potential for online trading of US stocks by Indian investors and analyzed relative attractiveness of different partnering models. Interviewed more than 75 brokers, 200 retail investors, consultants and experts.
Compiled data to compare relative attractiveness of both countries as offshore destinations for telecom software development and R&D. Identified potential vendors/partners.
Evaluated market potential and analyzed India entry options (subsidiary, JV, franchise), identified potential partners and developed criteria for short-listing. Initiated contact between client and key decision makers at target firms.
Coordinated with various agencies (law firms, accountants, consultants, etc.) to enable start-up and ongoing compliance with local laws and regulations.
Evaluated the market potential for demineralized and sweet whey powder by analyzing industry structure, supply chain, regulation and price trends. Interviewed more than 50 vendors and consumers. Recommended potential partners and entry options.
