To stay ahead of the competition, it is imperative that companies are updated on competitor activity. Well-rounded competitive intelligence(CI) typically involves competitor research, where maintaining confidentiality is a key challenge. Further, competitive intelligence needs tend to be cyclical and place an unscheduled resource burden on companies. Consequently, companies seek speedy, efficient, reliable and timely solutions that do not compromise their identity.
At ValueNotes , we can help because of our ability to provide unbiased and highly reliable CI solutions. We follow the highest professional standards of ethics and as a member organisation, strictly adhere to the SCIP* code of conduct. Our expertise lies in providing comprehensive competitive intelligence solutions to leading corporates and research firms. Our thought leadership in this area is established by recurring invites to present at global CI forums. Our CI services traverse the length and breadth of the CI value chain and include,
- Simple ready reckoner company profiles
- In-depth competitor landscaping across industry sectors, globally or within India
- Competitor news monitoring / competitor activity tracking
- Competitor product intelligence, monitoring product development plans and product launches
- Competitor market intelligence, including monitoring market share
- Competitor strategy evaluation, including identifying business opportunities and assessing possible threats
- Detailed competitor / company profiles including background, product positioning, market share, management, financial analysis, current and future strategy
Some of the competitive intelligence research projects that we’ve worked on include:
Enabled client to make effective pricing and distribution changes to product lines, after investigating how competitors were able to price products more competitively, without compromising quality. Our research un-earthed alternate supply streams for sourcing raw material and machinery, which the client had hitherto been unaware of.
Investigated the planned expansion of a leading supplier of a kind of pharmaceutical solvents to determine production capacity at a specific plant through discreet interviews with personnel interacting with or working for the target company.
Updated profiles of key competitors for reference by senior management. Profiles included details of key executives, financials, strategic initiatives, product launches, etc and the combined impact on the client’s business.
Analyzed product features of learning management solutions, marketing strategies and positioning of enterprise application, technology and point solution firms in e-learning. Included 30 interviews with software vendors, distributors and experts in the US.
Profiled beer manufacturers in select Asian countries. Profiles included manufacturing capacity, sales, locations of breweries, market shares, brands and distribution channels of competitors.
Investigated competitive landscape for a leading psycho-active substance and assessed its therapeutic potential in the Indian and Chinese markets. Identified companies developing generic and/or branded versions, stage of development process and regulatory approval, and estimated U.S. product launch timelines/target dates.
Assessed products plans of a leading Indian company, which was developing a specific mucolytic agent for treating cystic fibrosis. Deduced marketing strategy and also identified other companies developing or with plans to develop similar products.
