ValueNotes in the news
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- The Hindu, May-13 |
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- PrintWeek India, May-13 |
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- Lighting India, May-13 |
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Market Research & Intelligence
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Deep insights into market and customer needs
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- Are you losing market share due to poor intelligence on your target markets?
- Do you lack the resources to keep track of rapidly changing markets?
- Wouldn't independent & unbiased inputs help you acquire the best customers?
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| Companies need to be on top of rapidly changing market trends and dynamics to remain relevant to their customers. ValueNotes provides you with timely and reliable inputs on what your customers want, today and in the future. Our ability to combine market trends, customer needs, technology and environmental shifts – help you improve your competitive positioning and successfully penetrate new markets and acquire new customers. |
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- Our experience in designing B2B research surveys enables you to refine your product or marketing strategies
- We conduct primary research for brand perception, investor perception, customer perception studies to help your marketing and PR decisions
- Our news monitoring & analysis service can keep you up-to-date with market trends, product launches and competitor moves
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| A few examples of market research and intelligence studies by ValueNotes: |
| The J.P. Morgan Asset Management ValueNotes Investment Confidence Index |
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Designed, constructed and published the first ever investment sentiment index with JP Morgan Asset Management. The index is based on a nation-wide survey of over 1600 retail investors, 300 advisors and 50 corporate treasuries |
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| Marketing research on the Indian lighting industry |
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A multinational lighting company wanted to establish the overall market trends in the Indian lighting industry, and analyze the competitive landscape. The project involved estimating the sales and market shares of 12 leading Indian lighting firms, by product type (lamps, luminaries), technology (LED + incandescent, fluorescent, HID, CFL, Halogen), and end-use application segment. |
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| Market intelligence on faucets & door fixtures in India |
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Research to understand the market for branded door security and plumbing fixtures in India. The scope of the study included market sizing, analysis of supply chain & distribution channels, and impact of the grey market. The views of dealers, distributors, manufacturers, influencers (architects, contractors & interior designers), and industry experts helped establish customer needs and current practices |
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| Employer response to work-site marketing for a global insurance major |
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A new entrant in India's insurance sector wanted to assess the response of large companies to allow insurance sales at the work place. HR heads from >200 companies were interviewed to determine the kind of support that companies would offer (unlimited access to employees, meeting rooms, special seminars, payroll deduction, etc). |
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| Market research on perceptions towards financial products |
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A banking industry association wanted to research changing consumer behavior post global financial crisis. The study captured perceptions on portfolio allocation & risk appetite, retirement plans, investment strategies, and competing financial products – highlighting needed innovation & price sensitivity in fixed-price banking products |
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