ValueNotes in the news
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- The Sauce, Apr-13 |
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- SustaiNuance, Mar-13 |
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- Outlook Money, Mar-13 |
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India Strategy
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Navigate Indian markets - find method in the madness
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- Are you confused between the hype and reality of doing business in India?
- Are you limited by the lack of reliable published research on Indian markets?
- Would you like “independent” views to ensure business success in India?
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| ValueNotes has helped companies in various industry sectors do business in India. We leverage our India knowledge and deep industry networks to provide superior actionable insights and recommendations on how to succeed in the Indian markets. Our decade long experience in researching unorganized and under-researched local markets helps our customers navigate the complex regulatory and cultural environment in India. |
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- We offer custom research to answer specific questions you may have about the India market such as location analysis, competitive benchmarking, value chain analysis, etc
- Our customer intelligence research helps you understand the Indian consumer, and navigate the complexities of Indian culture and society
- On-the-ground competitor intelligence services help you understand the strategies your competitors employ to win in the Indian market
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| A few examples of India marketing and competitive intelligence research by ValueNotes: |
| India entry strategy for a manufacturer of professional knives |
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A leading US manufacturer of professional knives wanted to enter the Indian market and find a suitable distributor. We assessed market size and attractiveness, value chain, competitive landscape and potential partners. Inputs from over 200 buyers and influencers (chefs, food processors, distributors, dealers and manufacturers) helped establish the product mix, value proposition, and pricing strategy. |
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| Cost analysis for a legal outsourcing vendor |
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Cost analysis for setting up a legal BPO unit in India including a break-down of costs in 3 locations: Bangalore, Hyderabad and Pune. The model looked at one time costs (company set-up, utility deposits, IT and non-IT infrastructure) and operating costs (salaries, rental, power, telecom, administrative, etc). |
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| Opportunity assessment of the investment management market in India |
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The client was looking to launch investment management products in India. The first phase of the study detailed the players in the Indian market, government regulations, and investment and savings habits of consumers. The second phase involved providing an analysis of the mutual fund distribution market in India. |
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| Setting up of a captive offshore unit for a publisher of financial research |
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Coordinated with various agencies (law firms, accountants, consultants, etc.) to enable start-up and ongoing compliance with local laws and regulations. Developed HR policies, hired key employees, and negotiated agreements with partners. |
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| Market study on utility metering and sub-metering market in India |
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A leading German utilities company wanted to evaluate the utility metering market potential in India for water, electricity and piped gas. We analyzed pricing, consumption, real estate trends and regulation, and introduced the client to potential private partners and key government agencies. |
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