ValueNotes in the news
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- The Hindu, May-13 |
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- PrintWeek India, May-13 |
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- Lighting India, May-13 |
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Competitor Intelligence
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Stay ahead of your competition
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- Do you know what your competition is doing? Or are you shooting in the dark?
- Do you lack skills and resources to gather and validate competitor information?
- Will timely actionable insights help you beat the competition?
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| ValueNotes provides unbiased, actionable competitor intelligence to enable you to create winning competitive strategies. We use advanced validation and triangulation techniques to get reliable answers to what you need to know about your competitors. Our insightful analysis and recommendations can help you preempt and outwit your competition. ValueNotes adheres to the SCIP code of ethics; we align our methodologies with the internal legal policies and compliance needs of our clients. |
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- We provide competitive landscaping and competitor profiling research to facilitate strategy formulation
- Our continuous research support services provide your internal teams with additional bandwidth for real-time monitoring of your competition
- Our competitive benchmarking studies can help you identify areas of improvement, by comparing your organization with your peers
- We facilitate war gaming workshops to help leverage the combined insights of your internal team to develop winning competitive strategies
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| A few examples of competitive intelligence and bench-marking research studies by ValueNotes: |
| Competitor benchmarking for a Fortune 500 IT company |
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Analyzed product features of learning management solutions, marketing strategies and positioning of enterprise application, technology and point solution firms in e-learning. Included interviews with software vendors, distributors and experts in the US. |
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| Competitive intelligence on a specific compound for a pharma major |
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Assessed development plans (trials, approvals, launch plans) of a competitor developing a specific drug for treating cystic fibrosis. Deduced marketing strategy and also identified other companies developing or with plans to develop similar products. |
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| Ready-reckoner competitor profiles |
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Regularly updated profiles of key competitors (Asian wealth managers) for reference by senior management. Profiles included details of key executives, financial analysis, strategic initiatives, product launches, SWOT and the combined impact on the client’s business and competitive positioning. |
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| Competitive intelligence on firefighting polymers |
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A global chemical major wanted to track the entry of a competitor into the Indian firefighting polymers market. We researched the competitor’s strategic imperatives, development plans, and technical specifications – backed by primary interviews with channel partners, stakeholders and industry experts. |
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| Competitive intelligence on the distributed energy sector |
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A leading energy company wanted to understand their competitors’ participation in the distributed energy sector. We studied 40 energy companies with operations in solar, bio-gas, wind, etc. - focused on their initiatives in Brazil, China, India, South Africa and Vietnam. Analyzed product ranges, their usage, customers and partners (local governments, NGOs). |
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| Competitor benchmarking for an international farm equipment manufacturer |
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A farm equipment manufacturer wanted to benchmark competitors on a variety of parameters. We researched and bench-marked product mix, manufacturing capacities, exports, organizational structure, employee strength and background; based on extensive primary research. |
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