Publishers and Outsourcing: Will Outsourcing Increase?

The publishing industry has changed dramatically over the past two years. The global economic slowdown hit industry revenues hard. Moreover, rapid technological advancements led publishers to a rude awakening – the business model they were operating by for decades isn’t working anymore. While publishers have made attempts to raise decreasing revenues, consumers as well as corporate clients have reduced spending. Rise in costs of print and production has led to a “two pronged” dilemma for publishers – increase revenues or decrease costs.

This report seeks to understand how publishers meet these challenges. The interest with which publishers are looking at the digital market has been established – the digital market addresses the ”two pronged” dilemma quite effectively. While opening up new channels to monetize content, it is significantly cheaper to distribute a unit of content. However, transitioning to ‘digital only’ form amounts to re-inventing the business model and brings in additional challenges (copyright protection, internet economics, etc).

Most publishers have joined the ebooks bandwagon – digitizing titles and packaging existing content for online consumption. But the there are a few questions that need to be addressed:

  • Will the digital market alleviate revenue pressures sufficiently?
  • Is the industry going to outsource more or less or stop altogether?
  • Can some of the challenges be addressed by outsourcing?
  • What is being outsourced?
  • What are the cost savings that have been achieved?

Through a survey, we asked stakeholders from the publishing industry “What are the future plans for outsourcing?”


Research Methodology
We broke down the 237 responses as per segments to generate this report. We further cross tabbed the education segment responses on the following:

  • Profile of the respondent
  • Size of company and
  • Geography

This break-down provided us with granularity on various aspects such as challenges faced, satisfaction levels, sourcing levels, cost savings, sourcing expectations, etc. This has helped us develop a comprehensive understanding of outsourcing sentiments within the segment.


If you cannot find what you are looking for, please get in touch with us at


To download a complimentary copy of the Report, please follow this link


Table Of Contents

1. Foreword
2. Research Methodology
2.1 Who took the survey?
2.2 Respondent break-down by company’s employee strength
2.3 Respondent break-down by company revenues
2.4 Respondent break-down by geography
3. Understanding Challenges
3.1 What are the challenges faced by publishers?
3.1.1 Does geography impact the perception of “key challenge?”
3.1.2 Does size impact the perception of “key challenge?”
3.1.3 Challenge perception by profile
3.2 Key challenges across segments
3.3 Can outsourcing mitigate challenges – which ones?
3.4 Understanding outsourcing sentiment
3.5 Outsourcing sentiment – by segment
4. Cost Savings By Outsourcing
4.1.1 Cost savings – by geography
4.1.2 Perceptions by profile
4.1.3 Cost savings by segment
4.1.4 Vendor perception on cost savings
5. Satisfaction Levels and Expectations
5.1 Are buyers satisfied?
5.1.1 Satisfaction levels by geography
5.2 Satisfaction levels – by segment
5.3 What are the improvement areas?
5.3.1 Areas requiring improvement – by company size
5.3.2 Areas requiring improvement –  by geography
6. Will Outsourcing Grow?
6.1 Proclivity to outsource
6.2 Where will the growth come from?
6.2.1 Which publishers (by size) will drive offshore growth?
6.2.2 Which geography will increase outsourcing, which will retard?
6.2.3 Where will increased sourcing come from?
6.3 In which segments will the growth come from?
6.3.1 Current levels of outsourcing – by segment
6.3.2 Future  outsourcing – by segment
6.4 Preferred sourcing destinations
6.5 Preferred destinations – by segment
6.6 Which services will be in demand?
7. Summary – Key Takeaways
7.1 Challenges
7.2 Cost Savings
7.3 Satisfaction levels
7.4 Improvement Areas
7.5 Future growth
8. Annexure
8.1 Sourcing Prism
9. About ValueNotes
9.1 Research Publications
9.2 Recent Custom Projects

Table Of Exhibits

Exhibit 1: Break-down by stakeholder profile
Exhibit 2: Break-down by position in the industry
Exhibit 3: Respondent break-down by buyer profile
Exhibit 4: Respondent break-down by company size (employees)
Exhibit 5: Respondent break-down – by company size (manpower) and respondent profile
Exhibit 6: Respondent break-down by revenues
Exhibit 7: Respondent break-down – by revenue and respondent profile
Exhibit 8: Respondent break-down by geography
Exhibit 9: Respondent-down by segment
Exhibit 10: Perceived challenges of publishers
Exhibit 11: Key challenges  by geography
Exhibit 12: Perceived challenges – by size of publisher (employees)
Exhibit 13: Perceived challenges – by respondent profile
Exhibit 15: Key challenges – by segment
Exhibit 14: Can sourcing mitigate challenges?
Exhibit 16: Outsourcing sentiment – overall
Exhibit 17: Outsourcing sentiment – by profile
Exhibit 18: Outsourcing sentiment – by geography
Exhibit 19:Outsourcing sentiment – by segment
Exhibit 20: Cost savings – overall buyer perceptions
Exhibit 21: Cost savings – Perceptions by size of company (revenues)
Exhibit 22: Cost savings – by geography
Exhibit 23: Cost savings – by profile
Exhibit 24: Cost savings – by segment
Exhibit 25: Cost savings – vendor perceptions
Exhibit 26: Overall satisfaction levels
Exhibit 27: Satisfaction levels – by geography
Exhibit 28: Satisfaction levels – by profile
Exhibit 29: Satisfaction levels – by company size (revenues)
Exhibit 30: Satisfaction levels – by segment
Exhibit 31: Improvement areas
Exhibit 32: Improvement areas  – by company size (revenues)
Exhibit 33: Improvement areas  –  by geography
Exhibit 34: Outsourcing proclivity among publishers
Exhibit 35: Growth will come from moderate to highly satisfied buyers
Exhibit 36: Outsourcing proclivity – by company size (employees)
Exhibit 37: Outsourcing proclivity – by geography
Exhibit 38: Outsourcing increase by >25% – by publisher location
Exhibit 39: Current levels of outsourcing – by segment
Exhibit 40: Future outsourcing – by segment
Exhibit 41: Preferred outsourcing destinations
Exhibit 42: Preferred outsourcing destinations – by buyer geography
Exhibit 43: Preferred destinations – by segment
Exhibit 44: Proclivity to outsource functional areas
Exhibit 45: Proclivity to outsource functional areas – by buyer geography
Exhibit 46: Proclivity to outsource functional areas – by company size (employees)
Exhibit 47: Sourcing Prism

Show Buttons
Hide Buttons