Business and Market Research Outsourcing: Financial Performance Review

ValueNotes has conducted a study of the financial performance of pure-play Business and Market Research Outsourcing (BR/MRO) service providers (their size, operating margins, solvency, and efficiency), principally in the Indian BR/MRO industry. Here are some key findings from the study, which covers fiscal years 2007 through 2011:

 

  • Since 2007, the companies in the sample achieved an aggregated compounded annual growth rate (CAGR) of 14%.
  • The aggregated revenue per employee of companies in the sample was INR 1,284k in 2011, with a slight 0.5% drop in its five year CAGR from 2007 to 2011.
  • The total cost per employee for pure-play BR/MRO companies in India has reduced by more than half of its previous year’s value in 2011.

 

The report includes service provider profiles of 10 BR/MRO firms, along with their service offerings, key financial ratios, shareholding patterns, and names of directors.

 

If you would like a complimentary copy of the executive summary or if you cannot find what you’re looking for, please write to us at reports@valuenotes.co.in

 

To download a complimentary copy of the Report, please follow this link

About the Financial Performance Report Series

These reports have been designed to analyze the financial performance of companies in the Knowledge Process Outsourcing (KPO) industry. The information in this series will be of interest to KPO service providers, consultancies, investment firms, and buyers of KPO services. It is aimed at providing decision makers, analysts and influencers with relevant and actionable insights. The report will enable service providers to benchmark their performance against their peers. It will help investors and consultants evaluate the financial health of their service providers. Buyers of KPO services can use this information to make informed decisions.

Scope of the Report
The Financial Performance Report analyzes key financial ratios of companies that constitute the business and market research outsourcing (BR/MRO) segment. The companies covered in this report are pure-play KPOs with operations in India. Pure-play KPOs provide services for a specific segment, process or industry; in this case, the business and market research outsourcing segment. Only private limited companies that are incorporated in India and that filed annual returns with the Government of India’s Ministry of Corporate Affairs (MCA) are considered in the report. The information presented in this report is based on financial statements of companies between the fiscal period from 2007 and 2011.

 

In addition, publicly available information and past research by ValueNotes on information pertaining to the companies’ service offerings and employee strength is used in this report. For more information regarding ValueNotes’ publications on the outsourced publishing services industry, refer to ValueNotes Publications .

 

Special Notes
As per the reporting guidelines of the MCA, private limited companies are required to file their balance sheets, profit and loss accounts, annual returns and compliance certificates. However, all the line items in the financial statements are not mandatory.

  •  Financial information in the report is reported in Indian Rupees (INR).
  • The financial period reported by the company has been considered as is and has not been adjusted. Companies in the sample have differing report periods such as April to March, and January to December.
  • The financial statements of the companies have been computed as reported and adjustments or normalizations have not been made by ValueNotes.
  • The analysis in this report uses a data set of those companies that have disclosed all the pertinent financial information for that particular year required to calculate the appropriate financial ratio.
  • Analysis and conclusions regarding industry trends have been made on the basis of available data from the population of companies in ValueNotes’ sample.
  • The data in this report does not represent the entire business and market research outsourcing industry, as it excludes multi-service providers and captives. However, we believe that trends within the pure-play business and market research outsourcing business will be similar to those of the industry as a whole.

 

Service Provider Categorization

 

Exhibit i: Service Provider Categories and Sample size

 

Companies have been grouped into categories based on their latest reported total revenue. This has been done to allow for a more meaningful comparison of results. The categories, which are based on annual revenue, are depicted in the adjacent along with the sample size of each category.

brmro_exhibit1

 

Service Provider Comparison and Ratings

 

The report provides a relative positioning of Indian service providers in the business and market research outsourcing segment featured in the report. The evaluation is based on their financial performance on each of the 10 key financial ratios as listed in the exhibit below.

 

Exhibit ii: Parameters used for service provider comparison

 

eso_exhibit2

The methodology adopted for considering companies for inclusion in the ranking requires FY 2011 data to be available for calculating at least five of the financial ratios listed above. A relative ranking is assigned to each company based on their performance on each financial ratio. A single relative ranking is then given to each company by taking an equally weighted average of each ranking. The top five service providers are then positioned relative to each other across the ratios listed in the above exhibit, from 2007 to 2011.

The ranking of companies are represented using a four-bar scale. The scale used to denote the relative positions is shown in the exhibit below.

 

fpa_da_reportpage_image4

 

Table Of Contents

Research methodology
Executive Summary
1 Macroeconomics
1.1 Global Economy
1.2 Major Economic Regions
1.3 National Economic Performance of Select Countries
1.4 Currency Movements
1.5 Global Capital Markets
2 Industry Insights
2.1 Indian IT-BPO Industry Revenue
2.2 IT-BPO Contribution Towards India’s GDP
2.3 IT-BPO Contribution Towards India’s Exports
3 Operating Earnings
3.1 Total Income
3.2 Revenue Per Employee
4 Expenses
4.1 Operating Cost
4.2 Employee Cost
4.3 Total Cost Per Employee
5 Profitability
5.1 EBITDA Margin
5.2 EBIT Margin
5.3 Net Profit Margin
5.4 Net Profit Per Employee
6 Operating Efficiency
6.1 Debtor Days
6.2 Creditor Days
6.3 Debtor Days Versus Creditor Days
6.4 Net Operating Cycle
7 Solvency
7.1 Quick Ratio
7.2 Debt Ratio
7.3 Debt/Equity Ratio
8 Capital Efficiency
8.1 Return On Capital Employed
8.2 Return on Equity
8.3 Return On Assets
9 Service Provider Evaluation
10 Company Profiles
10.1 Annik Tech
10.2 Beroe
10.3 Dun & Bradstreet
10.4 Mott Macdonald
10.5 TPI Advisory
10.6 Exevo
10.7 Forrester
10.8 Frost & Sullivan
10.9 Prognosys
10.10 Ugam
11 Appendix

 

Table Of Exhibits

Exhibit i: Service Provider Categories and Sample Size
Exhibit ii: Parameters Used for Service Provider Comparison
Exhibit iii:List of Abbreviations
Exhibit iv: Leading Service Providers in the Business and Market Research Outsourcing Segment in 2011
Exhibit 1: Global GDP Growth Rate from2007 to 2013
Exhibit 2: European Union (EU)GDP Growth Rate from2007 to 2013
Exhibit 3: BRIC (Brazil, Russia, India, China) GDP Growth Rate from 2007 to 2013
Exhibit 4: India GDP Growth Rate from 2007 to 2013
Exhibit 5: USA GDP Growth Rate from 2007 to 2013
Exhibit 6: UK GDP Growth Rate from 2007 to 2013
Exhibit 7: Indian Currency Movements from 2007 to 2011
Exhibit 8: Capital Market Performance from 2007 to 2011
Exhibit 9: Indian IT-BPO Revenue from 2007 to 2012
Exhibit 10: Indian IT-BPO Contribution to the National GDP
Exhibit 11: Indian IT-BPO Contribution to the National Exports
Exhibit 12: Revenue and Growth Over Five Years
Exhibit 13: Revenue by Service Provider Type
Exhibit 14: Revenue Change (YoY) by Service Provider Type
Exhibit 15: Revenue of BR/MRO Segment by Service Provider in 2011
Exhibit 16:Revenue Per Employee (RPE) Over Five Years
Exhibit 17: RPE by Service Provider Type
Exhibit 18: RPE Change (YoY) by Service Provider Type
Exhibit 19: Operating Expense as a Percent of Revenue For Five Years
Exhibit 20: Operating Expense as a Percent of Revenue by Service Provider Type
Exhibit 21: Employee Costas a Percent of Operating Expense Over Five Years
Exhibit 22: Employee Costas a Percent of Revenue Over Five Years
Exhibit 23: Employee Costas a Percent of Revenue by Service Provider Type
Exhibit 24: Total Cost Per Employee Over Five Years
Exhibit 25: Total Cost Per Employee by Service Provider Type
Exhibit 26: EBITDA Margin Over Five Years
Exhibit 27: EBITDA Margin by Service Provider Type
Exhibit 28: EBIT Margin Over Five Years
Exhibit 29: EBIT Margin by Service Provider Type
Exhibit 30: NPM Over Five Years
Exhibit 31: NPM by Service Provider Type
Exhibit 32: Net Profit Per Employee Over Five Years
Exhibit 33: Net Profit Per Employee by Service Provider Type
Exhibit 34: Net Profit Per Employee Change (YoY) by Service Provider Type
Exhibit 35: Debtor Days Over Five Years
Exhibit 36: Debtor Days by Service Provider Type
Exhibit 37: Debtor Days Change (YoY) by Service Provider Type
Exhibit 38: Creditor Days Over Five Years
Exhibit 39: Creditor Days by Service Provider Type
Exhibit 40: Debtor Days Versus Creditor Days
Exhibit 41: Net Operating Cycle Over Five Years
Exhibit 42: Net Operating Cycle by Service Provider Type
Exhibit 43: Quick Ratio Over Five Years
Exhibit 44: Quick Ratio by Service Provider Type
Exhibit 45: Quick Ratio Change (YoY) by Service Provider Type
Exhibit 46: Debt Ratio Over Five Years
Exhibit 47: Debt Ratio by Service Provider Type
Exhibit 48: Debt Ratio Change (YoY) by Service Provider Type
Exhibit 49: Debt/Equity Ratio Over Five Years
Exhibit 50: Debt/Equity Ratio by Service Provider Type
Exhibit 51: Debt/Equity Ratio Change (YoY) by Service Provider Type
Exhibit 52: Return On Capital Employed (ROCE) Over Five Years
Exhibit 53: ROCE by Service Provider Type
Exhibit 54: Return On Equity (ROE) Over Five Years
Exhibit 55: ROE by Service Provider Type
Exhibit 56: Return on Assets (ROA) Over Five Years
Exhibit 57: ROA by Service Provider Type
Exhibit 58: Consolidated Ranking of Top Five Service Providers
Exhibit 59: Revenue Ranking of Top Five Service Providers
Exhibit 60: RPE Ranking of Top Five Service Providers
Exhibit 61: Total Cost Per Employee Ranking of Top Five Service Providers
Exhibit 62: EBITDA Margin Ranking of Top Five Service Providers
Exhibit 63: Net Profit Per Employee Ranking of Top Five Service Providers
Exhibit 64: Net Operating Cycle Ranking of Top Five Service Providers
Exhibit 65: Quick Ratio Ranking of Top Five Service Providers
Exhibit 66: Debt/Equity Ratio Ranking of Top Five Service Providers
Exhibit 67: ROCE Ranking of Top Five Service Providers
Exhibit 68: ROE Ranking of Top Five Service Providers

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