Project Examples

  • Acquisition of a pharmaceutical company: The client was interested in acquiring a pharma company. Multiple global and country-specific databases were mined to select over 200 possible targets based on predefined criteria - companies with revenues of USD 100-500mn, with established proprietary or branded generic products that were sold in more than one country (US, Europe, Japan, Brazil, China, Korea). Further research was done to establish ownership details and financials for the previous three years.
  • White paper on publishing outsourcing for a global private equity firm: The whitepaper provides an overview of the content BPO landscape, insights into the changing needs of customers and what it takes for publishing BPOs to succeed. It evaluates the spectrum of opportunities available to publishing BPOs in the content outsourcing space, with a focus on adjacent verticals currently serviced by BPOs, specialized KPOs and technology companies.
  • Market intelligence on residential windows & doors in Australia: A private equity firm was keen to invest in a residential windows & doors manufacturer in Australia. Before they made their final decision, they wanted to establish the manufacturer's market share vis-a-vis the competitors. In-depth interviews with distributors and manufacturers of residential windows and doors helped establish market shares of the top players in the market and the trends impacting the industry's growth.
  • Competitive intelligence on the mobile handset industry in India: A global risk solutions firm required intelligence on certain handset manufacturers. Interviews with employees, suppliers, channel partners and industry experts provided qualitative insights about their manufacturing & assembly processes, components outsourced, future plans, and the likelihood of them creating a manufacturing hub in India. A SWOT analysis and granular financial information was also provided for each company.
  • Opportunity assessment study of the domestic business process management (BPM) market: Nasscom, India's trade body of the IT-BPM industry, and DeitY (Department of Electronics & IT) wanted to establish the domestic demand for BPM services. Based on the findings, the Government of India will identify areas that will drive growth and determine those that have to be incentivised to aid growth. Interviews with senior executives of top BPM providers helped determine the market size, future growth projections, trends, and the structure by verticals and service lines.
  • Market study of cisterns (sanitary ware) in India for a manufacturer of building materials: The client, keen to enter the concealed cisterns segment in India, wanted to assess the attractiveness of the segment and approach the market in a strategic fashion. Our research provided an estimate of the market size, an assessment of the demand/supply side, purchasing patterns of the target segments by region, the competition landscape, and pricing. In-depth interviews were conducted with builders, plumbing contractors, architects, distributors & retailers, and suppliers of cisterns.
  • Competitive intelligence for disposable insulin pens in India: A diabetes therapeutic firm wanted to assess a competitor's recently launched disposable insulin pen. A combination of mystery shopping and in-depth interviews with ex-employees, production executives, supply chain partners and industry analysts helped gather intelligence on the product features (technical aspects and usage); manufacturing process (suppliers for each component, product assembly process, current & planned capacity, commercial partners abroad); and the countries in which the product was expected to be launched in the next few years.
  • Primary interviews with leading finishing equipment suppliers in India: An international supplier of finishing equipment wanted a third-party assessment of the total global addressable market, specifically in the automotive OEM and industrial segments. In-depth interviews with suppliers of finishing & powder coating equipment in India helped capture the overall demand for pumps in the country, leading types of spray guns, pumps and electrostatic guns used in the segments under review, and their sales and market shares in India.
  • Market intelligence on the plastic beverage bottle preform equipment & aftermarket tooling in India: A management consulting firm wanted to assess plastic beverage bottle pre-form equipment systems and aftermarket tooling in India. ValueNotes built in-depth profiles of local firms based on a mix of primary interviews and secondary research - company size in terms of number of employees/ revenue/ units sold, products offered, pricing, quality comparisons between locally manufactured & imported systems, and customer details.
  • Opportunity assessment study of the Auto ID & Data Capture (AIDC) market in India: Our client wanted to size the AIDC market in India, including growth projections & competitor market shares, and identify the most lucrative sectors in terms of potential size and growth. Interviews with supply-side respondents (distributors, dealers, competition sales employees, RFID system integrators) helped establish the market size. Based on interviews with end-user companies, we identified the industry verticals and product sub-categories that the client needed to focus on.
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