ValueNotes Connect – February 2016

ValueNotes Connect
Welcome to the February issue of ValueNotes Connect.

Companies spend millions of dollars gathering information about their competitive environment (in some form or the other). A must, no doubt… But how important is it to measure the return on investment on gathering competitive intelligence? And does it matter whether the information gathered is being used for or strategic or tactical intelligence?

Measuring the ROI on CI has been debated endlessly within organisations and at conferences around the world. Few formal studies have been done to establish the correlation between the quality and quantum of CI and company performance; so the ROI remains indeterminate.

If a company asks for a quick turnaround bit of strategic intelligence just ahead of a strategy presentation, it tells me that the decision maker has already made a decision and is merely looking for confirmatory evidence to make his presentation to the company board sound credible. What happens if the confirmatory intelligence actually contradicts the decision that has been taken?

View a recording of our webinar that provides insights on how to maximize the ROI on CI by selecting the right combination of primary and secondary research. And lastly, do have a look at our case study on how we provided a multinational company with CI on the expansion strategy of a key competitor.

As always, we hope you enjoy reading our newsletter, and we look forward to your comments.

Best regards.

Revisiting ROI on competitive intelligence
by Varsha Chitale
medical-equipment Very few organisations, if any, have found reliable ways to measure the ROI on competitive intelligence activities. However, competitive intelligence teams do need to establish their value in helping the organisation meet its business objectives to justify their very existence. Very few formal studies have been done to establish the correlation between the quality and quantum of competitive intelligence and company performance; so the ROI remains indeterminate.
more>>
Competitive intelligence and confirmatory intelligence
by Varsha Chitale
medical-equipment I understand that competitive intelligence is important. But why is it always urgent? Most companies that approach us for intelligence want it in a tearing hurry. That some kinds of tactical intelligence is often required immediately is understandable. Sales teams often need intelligence on potential customers and competitors very urgently when they are say, pitching for a contract. Unless they get it fast, they stand to lose the contract. Strategic intelligence, on the other hand is associated with long term decisions.
more>>

Insights
  • Webinar: maximize the ROI on CI by selecting the right combination of primary & secondary research
  • Case study: CI on the expansion strategy of a key competitor
Commissioned research
Some client problems we have solved:
  • Market sizing study of the positive displacement blowers market in India
  • Experience pyramid for IT firms
  • Competitor intelligence study for a leading e-tailing company
  • Distribution network study of competitors
  • Competitive intelligence study on retread rubber manufacturers
  • Study on e-commerce business models in the FMCG sector
Insights
Do get in touch with us on email – research@valuenotes.co.in
Or leave us a message using our online form
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