Heal thyself: The proliferation of herbal products | ValueNotes Connect Dec-16

ValueNotes Connect

Welcome to the December issue of ValueNotes Connect.

The days of doctors’ prescriptions are few and far between. Today, a cure is just a click away. People around the world are becoming more aware of their wellness and the pills they pop. There’s been an increase in the use of herbal medicines and dietary supplements. About a quarter of UK adults bought these products by self-prescription. According to Euromonitor, the US vitamin and dietary supplement market is expected to increase by 53% by 2021.

While herbal products aren’t a new phenomenon, the Internet and mobile are creating huge tail winds that could transform this trend into a wave. Consumers now have access to information on every ailment and treatment; and hundreds of user opinions on each of them. Equally, they are finding specialists and consultants online, dramatically changing the patient-doctor equation. The “organic” and “digital” combine is likely to shake up the FMCG and pharma sectors.

When we hear terms like “disruption” of industries or economies, it invariably conjures up images of technology driven innovators. Is it possible to disrupt an industry without a technology advantage? Well, India’s Patanjali might well fit the bill. In just about a decade, they have emerged among the top FMCG players in the country – challenging the likes of Unilever, Colgate, P&G, Dabur and Godrej in several categories.

Do have a look at our report on Patanjali’s consumers – to get a sense of what they liked about the products and why they bought them.

As always, we hope you enjoy reading our newsletter, and we look forward to your comments.

Best regards.

“Organic” and “Digital” combine to shake up FMCG and pharma

by Arun Jethmalani

In the past decade, we’ve seen dramatic growth in “natural” or “herbal” products across the world. These products have penetrated several different markets such as functional foods (nutraceuticals), cosmetics, dietary supplements, and medicines. In most product categories, such “organic” products are growing much faster than traditional products – in practically every country or market.

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Disruption is not only about technology

by Arun Jethmalani

When we hear terms like “disruption” of industries or economies, it invariably conjures up images of technology driven innovators. Invariably, it is technology that creates the platform for new, disruptive business models. Over time, air travel, biotechnology, GM seeds or digital photos were tech-driven disruptions. But does this always have to be the case? Is it possible to disrupt an industry without a technology advantage? Well, India’s Patanjali might well fit the bill.

more>>

Insights

  • Patanjali is here to stay!: A study of Patanjali consumers to get a sense of what customers (of Patanjali) think about their products, and why they like (or buy them)

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Some client problems we have solved:

  • Home beauty & home healthcare devices market in China
  • Store assessment study for infant foods
  • Study on e-commerce business models in the FMCG sector
  • Market landscape of probiotic & prebiotic supplements in Japan
  • Market assessment of consumer health services & technologies in SE Asia
  • E-learning market for medical education in Japan
  • Competitive intelligence for disposable insulin pens
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