Competitive Intelligence Bytes – September 2014

Competitive Intelligence Bytes
…to accelerate your business objectives
Losing the strategy perspective?
Analysts often get so involved in the “activity” they do, that they forget why they do it. They optimize the process, perfect the mechanics, plan the logistics and polish the presentation templates. But they forget to look at the big picture. When they lose the strategy perspective, they miss the opportunity to make that critical value addition which converts research to insights.
How can analysts ensure that CI is always linked to strategy?
Short Industry Reports
ValueNotes “Short Industry Reports” serve as a first reference point to understand key sectors and sub-sectors in India.
Home water purifier industry in India 2014-2019
Heat and eat foods Industry in India 2014-19
Packaged Bottled Water Market in India 2013-18
More reports…
Lest you topple…
Decision-making without competitive intelligence may lead businesses to lose their pole position. Corporate history globally, and in India, is rife with examples of companies that have lost their market positions. Some have become high profile case studies, but many others have gone unreported.
Find out how companies can guard themselves from toppling…
Case Study

ValueNotes helps a leading global IT services firm improve their online visibility

A leading global IT services company wanted to optimize their content and online presence in order to stay ahead of their competition. In order to do this, they needed to regularly monitor what their competitors were doing on social media and corporate platforms.

ValueNotes created a dynamic dashboard that was customized to give quantitative as well as qualitative insights on the online activity and engagement pattern of its competitors. The dashboard facilitated slicing and dicing across various parameters and thus allowed the data to be analyzed and interpreted in a number of ways.

Our in-depth analysis helped identify and monitor the best online marketing practices of competitors and enabled the client to become the “best” among peers.

Read more…

If there is anything specific about competitive intelligence you would like us to write about, do mail us.
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