Competitive Intelligence Bytes – October 2011

Competitive Intelligence Bytes
…to accelerate your business objectives
October 2011
Is your cart before the horse?
Implementing a competitive intelligence framework in an organisation has huge challenges. Selecting appropriate tools for doing it is an important part of this, but not the most important one; there are other hurdles that need to be addressed first. Otherwise, “Garbage in garbage out” most aptly describes what you might end up with.

What should implementers of CI prioritise?

CI for India’s national manufacturing policy
India’s proposed National Manufacturing Policy (NMP) has ambitious objectives of creating employment for 100 million people and taking the share of manufacturing in India from the current 16% to 25% by 2022. Competitive intelligence is a key ingredient that policymakers need to use for meeting this objective.

Find out why…

Internet Search Training
Case study

ValueNotes creates a roadmap for expansion plans of a German MNC

A German company wanted to expand its operations in India and enter the positive displacement blower market in India. Their competitors were fragmented and potential customers scattered across multiple verticals. There was lack of clarity on the market size, customer segmentation and competition. Above all, they wanted to know how they could penetrate the Indian market.

Far reaching primary research and application market modeling techniques were used to arrive at reliable estimates of market size and identify the most lucrative customer segments. ValueNotes analysed the quantitative findings and qualitative inputs to recommend a go-to-market strategy for the client.

Read more…

If there is anything specific about competitive intelligence you would like us to write about, do mail us.
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