Competitive Intelligence Bytes – March 2014

Competitive Intelligence Bytes
…to accelerate your business objectives
March 2014
Do you measure customer loyalty?
Customer loyalty is of immense value to any company. High customer loyalty indicates that your company is doing a key part of its job right. It also means that you have to try less hard to increase sales. You not only get repeat customers, the customers also talk about you with others they know, and these referrals lead to new customers. “Net Promoter Score (NPS)” is a metric that is being increasingly used globally to measure customer loyalty.
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Short Industry Reports
ValueNotes “Short Industry Reports” serve as a first reference point to understand key sectors and sub-sectors in India.
Warehousing Industry in India, 2013-17
Integrated Cold Chain Industry in India, 2013-17
Switchgear and Control Gear Industry in India, 2013-17
Customer perception: One size does not fit all
Typically, in a Voice of Customer study, marketers seek to understand customer perceptions across various parameters; typically pricing, brand, quality, after sales service, and so on. And at the end of the exercise, they want aggregated scores on a numeric scale, often with comparative benchmarks for competitors. If they get a decent score or one better than the competition, they usually assume that things are fine. But are they?
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Case Study

ValueNotes Voice of Customer (VoC) enables Fortune 100 company tap $80 million opportunity in India

A Fortune 100 multi-product company, which manufactures technology solutions and has a presence in more than 100 countries, wanted to develop a strategy to effectively penetrate the growing hospital sector in the Indian market. There was no data available on the current market size, growth rates, growth drivers and growth opportunities for their products over the next 3-5 years.

ValueNotes gathered customer intelligence on 66 product categories to segment the market based on the current levels of technology adoption by hospitals, and their future propensity to buy the client’s products. Our research helped the client develop a comprehensive go-to-market strategy that increased their market share.

Find out how…

 

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